
087 Why metrics are so important in business with Clare Tebbett
02/06/23 • 20 min
1 Listener
Today I’m joined by marketing expert and metrics enthusiast, Clare Tebbett. Having built a successful career in marketing Clare found herself in a situation so many parents do when returning to work, with inflexible working hours and expensive childcare driving her to leave employment and venture into entrepreneurship.
Now she helps others scale their service-based businesses putting metrics at the core of their strategy.
What You'll Learn In This Episode:
Why so many people are turning to self-employment after having children, Clare’s own experience of this and the journey it has taken her on.
How Clare utilised her marketing knowledge to set up her own business and break her plans down into actionable chunks.
When I started my business, I didn't want to look at my numbers or analyse my metrics. It sounded too corporate, but as we’ll discuss in this episode, it’s one of the most powerful tools at your fingertips.
Your metrics will tell you everything you need to know to improve your business, you just need to learn how to read them and how to dig deep for the gold waiting to be uncovered within them.
Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com
Follow me on Instagram @lisajohnsonstrategist
Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel
Connect with Clare www.claretebbett.com
Today I’m joined by marketing expert and metrics enthusiast, Clare Tebbett. Having built a successful career in marketing Clare found herself in a situation so many parents do when returning to work, with inflexible working hours and expensive childcare driving her to leave employment and venture into entrepreneurship.
Now she helps others scale their service-based businesses putting metrics at the core of their strategy.
What You'll Learn In This Episode:
Why so many people are turning to self-employment after having children, Clare’s own experience of this and the journey it has taken her on.
How Clare utilised her marketing knowledge to set up her own business and break her plans down into actionable chunks.
When I started my business, I didn't want to look at my numbers or analyse my metrics. It sounded too corporate, but as we’ll discuss in this episode, it’s one of the most powerful tools at your fingertips.
Your metrics will tell you everything you need to know to improve your business, you just need to learn how to read them and how to dig deep for the gold waiting to be uncovered within them.
Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com
Follow me on Instagram @lisajohnsonstrategist
Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel
Connect with Clare www.claretebbett.com
Previous Episode

086 Leaving Corporate with Nicole Colwell
Today I’m joined by Nicole Colwell to discuss how she helps executives leave the corporate world and start their own businesses. As many of us know it’s never as simple as deciding to quit, but with planning and the right mindset you can build the life you're dreaming of.
What You'll Learn In This Episode:
Why Nicole likens the move from corporate to entrepreneurship to being an ex-pat and the benefits of taking your time to transition.
Nicoles' opinion and insights on ‘The Great Resignation’ trend we’ve seen post-pandemic and the rise of ‘Boomerang Employees’.
The mindset challenges that come with leaving a corporate career, and the power of designing your life and making conscious decisions.
Why after 20 years Nicole decided to leave her corporate job and how she helps others now do the same as well as where to start if you’re dreaming of starting your own business.
Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com
Follow me on Instagram @lisajohnsonstrategist
Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel
Connect with Nicole at www.nicolecolwell.com
Next Episode

088 Juggling parenting with business with Hannah Love
Today I’m joined by parenting, sleep and nutritional expert, Hannah Love, to talk about how you can juggle running a business and having children.
It’s something I’m often asked about as a Mum of twins and a constant battle for many of us, so today, Hannah is going to share her best tips for working parents who want to follow their passion.
What You'll Learn In This Episode:
How Hannah found her niche after qualifying as a Pediatric Nurse, a Nutritional Therapist and working as a Nanny, to now helping working parents navigate the juggle of work and parenthood.
Lack of sleep is one of the biggest shocks to the system with small children and a hot topic amongst most parents. In this episode, Hannah shares her advice to help babies and children sleep independently creating a more predictable day for you.
Hannah’s approach to gentle parenting and her own experience of screen time with her 3 kids.
Guilt is a common feeling among working parents, we share what this has looked like for us both and how we can overcome it by knowing what’s important to us as parents.
Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com
Follow me on Instagram @lisajohnsonstrategist
Follow me on Facebook @lisajohnsonstrategist
Subscribe to my YouTube channel
Connect with Hannah on Facebook
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