
Innovation at the forefront of Spain’s China strategy with María Llinares, Tourism Councilor, Tourspain
05/11/22 • 41 min
1 Listener
Our LUXURY VOICE today is María Llinares, Tourism Councilor for Tourspain. Maria developed almost her entire professional career in the public and institutional communication sector. After working in the organization of the international news coverage of the President of the Spanish Government in the Secretary of State for Communication, she worked for five years in China and five in Russia, as head of communication for the Embassy of Spain. In September 2020 Maria returned to Beijing as Tourism Councilor, joining the Turespaña team. In this episode, Joanne and María discuss the current tourism situation in Spain, how to capture arrival growth from China post pandemic, what defines Spain as a luxury destination and how to increase the mix of luxury travelers from Spain.
About this episode:
Company Name Tourspain
Company Website www.visitspain.com.cn
About Infinite Luxury:
LUXURY VOICES is a podcast curated by Infinite Luxury Group, a luxury Sales, Marketing, Communications specialist based in Asia. www.infiniteluxurygroup.com
Follow us:
LinkedIN www.linkedin.com/in/infinite-luxury-a132271b
Instagram infiniteluxurymanifesto
WeChat InfiniteLuxury-jxm
Contact us:
WeChat InfiniteLuxury
Email [email protected]
Podcast available on iTunes, Spotify, online or wherever you listen to your episodes
Our LUXURY VOICE today is María Llinares, Tourism Councilor for Tourspain. Maria developed almost her entire professional career in the public and institutional communication sector. After working in the organization of the international news coverage of the President of the Spanish Government in the Secretary of State for Communication, she worked for five years in China and five in Russia, as head of communication for the Embassy of Spain. In September 2020 Maria returned to Beijing as Tourism Councilor, joining the Turespaña team. In this episode, Joanne and María discuss the current tourism situation in Spain, how to capture arrival growth from China post pandemic, what defines Spain as a luxury destination and how to increase the mix of luxury travelers from Spain.
About this episode:
Company Name Tourspain
Company Website www.visitspain.com.cn
About Infinite Luxury:
LUXURY VOICES is a podcast curated by Infinite Luxury Group, a luxury Sales, Marketing, Communications specialist based in Asia. www.infiniteluxurygroup.com
Follow us:
LinkedIN www.linkedin.com/in/infinite-luxury-a132271b
Instagram infiniteluxurymanifesto
WeChat InfiniteLuxury-jxm
Contact us:
WeChat InfiniteLuxury
Email [email protected]
Podcast available on iTunes, Spotify, online or wherever you listen to your episodes
Previous Episode

The spirit of the mountains in Hokkaido with Patrick Ohtani - Board Director & Acme Wu – Marketing Director, Niseko Tourism
In this episode, we welcome two LUXURY VOICES, Patrick Ohtani and Acme Wu, respectively Board Director and Marketing Director of Niseko Tourism. Formed in 2007 The Niseko Promotion Board is responsible for promoting the destination as an international, four-season destination with the goal of increasing overnight visitation. In our winter destinations series and following the recent Beijing Winter Olympics, we discuss with key skiing destinations in the four corners of the globe to understand their current situation and the future potential of Asian winter tourists for them. Joanne, Patrick and Acme will speak about Niseko, one of Japan, and the world, most renowned ski destinations. They will debate on the impact of the Winter Olympics in Beijing in the regional feeder market for Niseko, Niseko’s unique features as a skiing and year round destination, and how to attract a growing community of Chinese ski fans.
About this episode:
Company Name Niseko Tourism
Company Website https://www.nisekotourism.com/
About Infinite Luxury:
LUXURY VOICES is a podcast curated by Infinite Luxury Group, a luxury Sales, Marketing, Communications specialist based in Asia. www.infiniteluxurygroup.com
Follow us:
LinkedIN www.linkedin.com/in/infinite-luxury-a132271b
Instagram infiniteluxurymanifesto
WeChat InfiniteLuxury-jxm
Contact us:
WeChat InfiniteLuxury
Email [email protected]
Podcast available on iTunes, Spotify, online or wherever you listen to your episodes
Next Episode

A hotel clockwork by Audemars Piguet with André Cheminade, General Manager Hôtel des Horlogers
Our Luxury Voice today is André Cheminade, General Manager of Hôtel des Horlogers in Brassus, located in the Valley de Joux in Switzerland’s renowned region of luxury watchmaking. André is Franco-Argentinian, a real polyglot who has held positions in far flung places like Argentinian Patagonia, multiple locations in Spain, Russia and he has now settled in Switzerland a few years. Now at the helm of the newly opened Hôtel des Horlogers, a project by Luxury watchmaker Audemars Piguet. Hôtel des Horlogers was designed by BIG – Bjarke Ingels Group who also signed the Musée Atelier Audemars Piguet situated a few steps away from the hotel. The building’s avant-garde architecture follows the Vallée de Joux’s topography thanks to its futuristic zigzagging façade. The hotel has been built with the utmost respect to nature, incorporating the highest standards of sustainability without compromising any of the comfort or guest experiences expected at that level of luxury.
Episode Notes
Company Name Hôtel des Horlogers
Company Website https://www.hoteldeshorlogers.com/en
About Infinite Luxury:
LUXURY VOICES is a podcast curated by Infinite Luxury Group, a luxury Sales, Marketing, Communications specialist based in Asia. www.infiniteluxurygroup.com
Follow us:
LinkedIN www.linkedin.com/in/infinite-luxury-a132271b
Instagram infiniteluxurymanifesto
WeChat InfiniteLuxury-jxm
Contact us:
WeChat InfiniteLuxury
Email [email protected]
Podcast available on iTunes, Spotify, online or wherever you listen to your episodes
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/luxury-voices-171222/innovation-at-the-forefront-of-spains-china-strategy-with-mar%c3%ada-llinar-20832640"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to innovation at the forefront of spain’s china strategy with maría llinares, tourism councilor, tourspain on goodpods" style="width: 225px" /> </a>
Copy