Market Conditions, Seller Mistakes, & the Importance of Compelling Video

In this interview, we tap Ben Belack, Director of Residential Estates, at The Agency in Beverly Hills.
In only 6 years and maintaining a boutique feel and size, The Agency has disrupted the traditional brokerage model, having sold $12 billion year-to-date, with $2.8 billion in 2017 alone. Recent sales include The Playboy Mansion and the famed Owlwood Estate.
Ben Belack and I talk about “hot markets” and whether it’s a good time to sell your home.
With Ben’s insight, you’ll learn the top characteristics to look for in an agent and a few mistakes that sellers often make.
His advice for sellers that want the highest price per square foot is simple: “if you want retail price, you need retail packaging.”
Stressing the importance of creating compelling video content, Ben and I have a conversation about the editing decisions involved: what kind of music to choose, what features to highlight, and what can be left out.
In the end, you’ll hear some advice on the best practices and strategies for negotiating the final sale once offers start coming in.
***ABOUT THIS WEEK'S GUEST***
A man with his finger on the pulse of the market, Ben Belack has participated in over $200 million in estate transactions.
Ben works for The Agency, a full service, luxury real estate brokerage representing clients worldwide.
Prior to moving to Los Angeles to pursue a career in residential real estate, Ben graduated from San Diego State University, receiving national honor society recognition.
Ben’s unique value is rooted in a long history as a service professional. He grew up working in hospitality, ultimately culminating as a sommelier in the highest level of multiple Michelin starred restaurants. This occupational trajectory formed an innate and unrivaled approach to service, which segued perfectly to the luxury real estate sector.
Broad anticipation, empathy, unyielding focus on detail, and deliberate and intentional action shape the client service experience in every transaction Ben undertakes.
***GET IN TOUCH WITH BEN AND LEARN MORE ABOUT THE AGENCY BY VISITING***
Website: theagencyre.com/agent/ben-belack
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.