
Brooke Lively - What's My Practice Worth & Can I Sell It?
10/16/24 • 37 min
A transcript of this podcast is available at lovethylawyer.com.
Brooke Lively
https://cathcap.com/
Brooke discovered her passion for helping entrepreneurial lawyers build their firms by working with her father. After getting her MBA in corporate finance and investments at Texas Christian University and a quick stint at a hedge fund, she found herself helping her family establish a new firm, which hit the seven-figure mark within eighteen months. Soon thereafter, she started talking to other lawyers who asked, “Can you do for us what you do for your family?”
This is when Brooke realized that most attorneys don’t run their firms by the numbers. They are making decisions based on their gut, and that causes a lot of anxiety — not to mention a loss of profitability. With that insight, Brooke started Cathcap, a fractional CFO company designed to maximize law firm profitability.
Since 2013, Brooke and her team have helped hundreds of firms make data-driven decisions to drive faster growth and more predictability in their businesses. As a CFO, Brooke looks at every part of a firm that touches the money — and that’s the whole firm. This eventually led her to become an EOS Implementer®. Through EOS, Brooke helps firms gain clarity on their vision, discipline, and accountability to increase traction and develop a healthy, functional leadership team.
Brooke weaves the technical knowledge from her MBA with her real-world experience to create speeches that have entertained groups worldwide, such as Entrepreneur’s Organization, bar associations, and conferences like PILMMA Super Summit, 360 Advocacy, and the Louisiana Association of Justice. She has written numerous books, including her international best-selling series From Panic to Profit. Brooke has been featured in Forbes, US News and World Report, and on CNBC. She also has a monthly financial column in Attorney at Work and is frequently requested as a podcast guest.
Brooke can be reached at [email protected].
For the Quiz and link to the book:
https://cathcap.com/new-book-exit-on-top/
.
Please subscribe and listen. Then tell us who you want to hear and what areas of interest you’d like us to cover.
Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert
A transcript of this podcast is available at lovethylawyer.com.
Brooke Lively
https://cathcap.com/
Brooke discovered her passion for helping entrepreneurial lawyers build their firms by working with her father. After getting her MBA in corporate finance and investments at Texas Christian University and a quick stint at a hedge fund, she found herself helping her family establish a new firm, which hit the seven-figure mark within eighteen months. Soon thereafter, she started talking to other lawyers who asked, “Can you do for us what you do for your family?”
This is when Brooke realized that most attorneys don’t run their firms by the numbers. They are making decisions based on their gut, and that causes a lot of anxiety — not to mention a loss of profitability. With that insight, Brooke started Cathcap, a fractional CFO company designed to maximize law firm profitability.
Since 2013, Brooke and her team have helped hundreds of firms make data-driven decisions to drive faster growth and more predictability in their businesses. As a CFO, Brooke looks at every part of a firm that touches the money — and that’s the whole firm. This eventually led her to become an EOS Implementer®. Through EOS, Brooke helps firms gain clarity on their vision, discipline, and accountability to increase traction and develop a healthy, functional leadership team.
Brooke weaves the technical knowledge from her MBA with her real-world experience to create speeches that have entertained groups worldwide, such as Entrepreneur’s Organization, bar associations, and conferences like PILMMA Super Summit, 360 Advocacy, and the Louisiana Association of Justice. She has written numerous books, including her international best-selling series From Panic to Profit. Brooke has been featured in Forbes, US News and World Report, and on CNBC. She also has a monthly financial column in Attorney at Work and is frequently requested as a podcast guest.
Brooke can be reached at [email protected].
For the Quiz and link to the book:
https://cathcap.com/new-book-exit-on-top/
.
Please subscribe and listen. Then tell us who you want to hear and what areas of interest you’d like us to cover.
Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert
Previous Episode

Mike Spencer (ACBA) - Private Eye
A transcript of this podcast is available at lovethylawyer.com.
Go to https://www.lovethylawyer.com/blog for transcripts.
In collaboration with the Alameda County Bar Association, Love Thy Lawyer presents an interview with:
Michael J. Spencer
CA PI #27543
1990 N. California Blvd., 8th Floor
Walnut Creek, CA 94596
(510) 593-3767
https://spencerpi.com/about-us/
SPENCER LEGAL INVESTIGATIONS. – Walnut Creek, Ca. (1997 to present) Owner in investigations firm serving attorneys on civil, criminal defense and family law matters. Focus on plaintiffs civil cases ranging from wrongful death and premises liability to vehicle collisions and police misconduct. Perform surveillance and manage surveillance field operations. Obtain witness statements, locate witnesses and defendants, conduct background checks on defendants and witnesses, serve process on difficult subjects. Found heir who had been missing for 25 years, located major fraud suspects who had fled with $2 million, and handle other matters for private clients. Five years in a row voted “best skip tracer/private investigator” by readers of The Recorder legal newspaper.
Podcast: The Gary Murphy Assassination
https://podcasts.apple.com/us/podcast/the-gary-murphy-assassination-a-san-francisco-cold-case/id1542438235
Please subscribe and listen. Then tell us who you want to hear and what areas of interest you’d like us to cover.
Alameda County Bar Association
The Alameda County Bar Association (ACBA) is a professional membership association for lawyers and other members of the legal profession. The ACBA provides access to ongoing legal education; and promotes diversity and civil rights in the Alameda County legal community. Our mission is to promote excellence in the legal profession and to facilitate equal access to justice.
Louis Goodman
www.louisgoodman.com
[email protected]
510.582.9090
Special thanks to ACBA staff and members: (https://www.acbanet.org/)
Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert
Next Episode

Sergio Garcia - Undocumented But Admitted to the Bar
A transcript of this podcast is available at lovethylawyer.com.
Sergio Garcia
https://scglawcorp.com/about/
In the heart of Michoacán, Mexico, a child was born to Salvador Covarrubias and Albertina Garcia, a child who would grow up to challenge the boundaries of what’s possible for undocumented immigrants in the United States. This child, Sergio Covarrubias Garcia, born on March 1, 1977, would become a beacon of hope and a symbol of the indomitable human spirit. His journey from an undocumented immigrant to the first to be admitted to the State Bar of California since the inclusion of citizenship status in bar applications is a testament to perseverance, resilience, and the unwavering pursuit of the American Dream.
Understanding the value of support and the impact of education, Sergio established the Sergio C. Garcia Foundation. Through his foundation, he has provided scholarships to students facing financial hardships, ensuring that the next generation has the resources to pursue their dreams, regardless of their background or legal status.
Sergio C. Garcia Foundation raises funds through various channels, including fundraising events and Garcia’s speaking engagements. Garcia generously shares his speaking fees with the foundation, underscoring his commitment to the cause. As of early 2014, the foundation had raised $55,000, a testament to the community’s support for Garcia’s mission and the foundation’s objectives.
Sergio Covarrubias Garcia’s journey from an undocumented immigrant to a successful attorney and philanthropist is a narrative of hope, resilience, and unwavering belief in the promise of the American Dream. His story is a reminder that barriers are meant to be broken and that the pursuit of justice and equality knows no boundaries. Sergio’s life work inspires and paves the way for future generations to achieve their fullest potential, proving that great legacies are born from humble beginnings
.
Please subscribe and listen. Then tell us who you want to hear and what areas of interest you’d like us to cover.
Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert
Love thy Lawyer - Brooke Lively - What's My Practice Worth & Can I Sell It?
Transcript
Louis Goodman / Brooke Lively – Transcript
[00:00:00] Louis Goodman:
Welcome to Love Thy Lawyer, where we generally talk with attorneys about their lives and careers. Today, we welcome back to the podcast, speaker, author, and profitability specialist, Brooke Lively. Brooke is not a lawyer, but works closely with law firms in an effort to implement better business practices and profitable cash flows.
She's been featured in Forbes, U.S. News World Report, CN
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