Why They Buy: Cracking The Personality Code With Cheri Tree

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07/10/20 • 44 min

We can have all the strategies and techniques in our toolbelt to become a great salesperson. Yet, at the end of the day, it helps to be reminded that the final decision still lies in your prospects. Sometimes, the question is not ‘how to sell’ but ‘why they buy.’ In this episode, Steve Farber sits down with Cheri Tree, the founder and chairman of Codebreaker Technologies, LLC, to answer this very important question. As the creator of the revolutionary B.A.N.K. methodology and Codebreaker’s Personality Coding Technology, Cheri has been helping business owners close more sales in less time. She shares how she does it by cracking the personality code and guides us to understand our buyers and make a positive impact on the world. For Cheri, sales is not a numbers game but a people game. Tune into this unique conversation about why love in sales is just damn good business.

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Previous Episode

Love And The Sales Maven With Phil Gerbyshak

Everything is about sales. No matter what job or position you are in, you’re still selling ideas, products, services, and even your skills. That is why every successful business owner knows that getting deep into sales is a necessary thing to do. Starting you off on that path, Steve Farber brings over to the show the Vice President of Sales Training of Vector Solutions and sales maven, Phil Gerbyshak. Phil is all about sales. He is a sales speaker, sales trainer, leader, and mentor. In this episode, Phil shares with us how he helps other people get good at sales by combining his love for it and leadership. He talks about his sales approach, why building relationships play an important part in it, and how the nuance of love changes your whole sales process. Lean into this episode to know more from Phil how to become a good salesperson, someone who comes from a place of authenticity and care for others.

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Next Episode

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It is one thing to grow your company. It is another to help others do the same. In this special episode, Steve Farber shares with us his live interview with Burton Goldfield, the President and CEO of TriNet, at The Extreme Leadership Experience in San Diego, held last February 27, 2020. Here, Burton tells us his own story of growing his own company and moving with his passion for helping small companies thrive as well. He lets us get a peek behind the curtains of what goes on in a publicly-traded company and what it is like leading an organization of its size and level of influence. Central to everything Burton does, he shares how he moves with love, energy, audacity, and proof in terms of how he does business, leads his team, and creates an impact on the world. Listen in on this great conversation to dive into a Fortune 1000 CEO’s big passion for small companies.

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