
Featuring: The Brainy Business
09/21/23 • 51 min
This week, we're featuring an episode of The Brainy Business podcast.
In this episode, host Melina Palmer interviews Andrea on the topic of building a leadership platform and personal brand for influence. Melina and Andrea discuss the importance of being authentic and engaging on social media to attract media attention and build trust with others.
They emphasize the value of showcasing expertise and being seen doing the things you promote, as it builds credibility and inspires others to take similar actions. The conversation also highlights the power of aligning personal brand with initiatives and causes that align with one’s values.
Overall, the episode emphasizes the need for leaders to be visible and engaged on social media platforms to have influence and make an impact.
In this episode:
- Unearth how to harness your influence (around climate or anything else) as a tool for personal and professional progression.
- Construct a powerful leadership platform that amplifies your influence.
- Explore the narrative magic of storytelling that can pivot climate and consumption behavior.
- Discover your genuine voice to effectively spur behavior modification.
- Amplify your climate advocacy through savvy social media engagement.
Links:
This week, we're featuring an episode of The Brainy Business podcast.
In this episode, host Melina Palmer interviews Andrea on the topic of building a leadership platform and personal brand for influence. Melina and Andrea discuss the importance of being authentic and engaging on social media to attract media attention and build trust with others.
They emphasize the value of showcasing expertise and being seen doing the things you promote, as it builds credibility and inspires others to take similar actions. The conversation also highlights the power of aligning personal brand with initiatives and causes that align with one’s values.
Overall, the episode emphasizes the need for leaders to be visible and engaged on social media platforms to have influence and make an impact.
In this episode:
- Unearth how to harness your influence (around climate or anything else) as a tool for personal and professional progression.
- Construct a powerful leadership platform that amplifies your influence.
- Explore the narrative magic of storytelling that can pivot climate and consumption behavior.
- Discover your genuine voice to effectively spur behavior modification.
- Amplify your climate advocacy through savvy social media engagement.
Links:
Previous Episode

Featuring: Important Not Important
This week, we're featuring an episode of the podcast Important Not Important - it's a fantastic conversation with Dr. Heidi Roop discussing her new book, The Climate Action Handbook.
Dr. Roop is the Director of the University of Minnesota Climate Adaptation Partnership and an assistant professor of climate science and extension specialist at the University of Minnesota. She also serves as the Director of Knowledge Transfer for the NSF-funded COLDEX Science and Technology Center.
Dr. Roop's research and extension programs have taken her from Antarctica to Minnesota, and they combine cutting-edge climate science and effective science communication to increase the use and integration of climate change information in decision-making at a whole range of scales, from city and state to national and international levels.
If you've struggled to find a way to get involved in the climate fight, this book and this conversation are for you.
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If you enjoy this episode, check out more fan favorites at podcast.importantnotimportant.com.
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INI Book Club:
- The Climate Action Handbook by Heidi Roop
- Keep the Lights Burning, Abbie by Connie & Peter Roop
- A Brief History of Life on Earth by Clemence Dupont
- Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club
Links:
Follow INI:
- Subscribe to our newsletter at importantnotimportant.com
- Follow us on Twitter: twitter.com/ImportantNotImp
- Subscribe to our YouTube channel
- Follow Quinn: twitter.com/quinnemmett
- Edited by Anthony Luciani
- Produced by Willow Beck
- Intro/outro by Tim Blane: timblane.com
Next Episode

Featuring: Climify
This week, we're featuring an episode of the Climify podcast.
How can you be a role model to inspire climate action amongst your friends, family, and neighbors? Does one positive action create a domino effect for more? What’s a surprising validator? Andrea Learned joins host Eric Benson to share her work being done at her consultancy and on the Living Change to podcast empower climate leaders into creating more climate action. Her initiatives help “name and fame” climate leaders to showcase how you can emulate them and also be a positive force in the climate movement. Andrea’s consultancy and podcast help you become a climate leader using your existing social capital and influence to change social norms for the better. In addition, Andrea discusses how her work in food and biking (low-carbon transportation) are interconnected and are habits that are relatively easy to change resulting in a big and positive climate impact.
Links:
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