The Right Price Is Not Written in Stone

01/23/23 • 30 min

There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers.
The right prices cannot be the same for everyone (or written in stone) since they depend on many different things. Things which vary from business to business. As my guest in this episode shares with us feeling confident about what investment you ask people to make, comes in large part from you understanding why that price and not the other price. The more you understand the value and the more you know your customers and the market. And of course the more you know the figures in your business - the more confident you'll feel about what you charge.
In This Episode:
In this episode I sit down with Lynn Bruines. Lynn worked 15+ years with renowned international brands, industry pioneers, top universities, and leading companies worldwide. Born in The Netherlands, lived around the world, and now based in Switzerland.
Co-founded LB Business Agency, a Swiss agency helping businesses promote growth and boost revenue through bespoke sales & marketing solutions. She also co-founded My Next Levels where they help entrepreneurs ready to grow & scale their coaching, consulting, education, or transformation business to the next level. Being brought up in a family and environment where travel, hospitality and entrepreneurship played an important role, she decided to pursue a career that would combine her love for people, business, and service excellence.
She shares with us her business and pricing journey. And how difficult she found it, getting on top of pricing early on. She talks about what it took for her to shift things and get where she is today.
You're going to enjoy this conversation. I know I did. Click, listen and learn.
Podcast Highlights

0:00 Intro
2:46 Getting to Know Lynn
4:49 The Value of working with Lynn
6:44 How did Lynn start her own Business
8:59 Pricing Journey
12:31 How to be Aligned with Pricing
15:30 Not Written in Stone
18:24 Understanding a Thought Process
21:00 Wrapping it Up

How to Reach Lynn:
LinkedIn: https://www.linkedin.com/in/lynnbruines/
Facebook: https://www.facebook.com/lynnbruines/
Website: www.mynextlevels.com
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.the

Send us a text

0:00 Intro
2:46 Getting to Know Lynn
4:49 The Value of working with Lynn
6:44 How did Lynn start her own Business
8:59 Pricing Journey
12:31 How to be Aligned with Pricing
15:30 Not Written in Stone
18:24 Understanding a Thought Process
21:00 Wrapping it Up

Previous Episode

3 Pricing Tips to Start 2023 Off Right

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Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible.
Like anything else in life or business what we pay attention to is what will carry us through the year to come. If you ignore pricing, it will not be there supporting your business efforts. In fact, for many business it will do the opposite - it will work against them. One thing I always say is "Pricing can hurt or help your business." Let me ask you this on a scale of 1-10 (1 being I have no idea or it's totally hurting my business - 10 being my pricing is rock solid) where would you rank pricing in your business for 2023?
Be honest - you don't have to share your score with anyone if you don't want to.
Not everyone will feel a 10 but if you're 6 or below then there's work to be done for sure. Remember pricing should be viewed on a maturity scale. Meaning that each and every business is on their own journey. Where you are is where you are, only you can decide that it's time to make a change. I can only be here to support you when you're ready.
Listen to the 3 tips I share with you and reflect on what you need most when it comes to pricing right now in your business.
Podcast Highlights

0:00 Intro
2:18 One of the Biggest Mistakes You Can Make
5:25 Things Change Over Time
8:12 Do I need to Create An Offer?
11:57 Now is the Time
14:51 Couple of Things that are Available to You
17:35 Wrapping It Up

Episode Links:
Customer Interview Prep Course: https://thepricinglady.com/betheexpert/
Raise Your Prices with Confidence: https://thepricinglady.com/raise-prices-confidently/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Next Episode

Pricing Learnings for Coaches & Healers

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When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing.
Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While your price needs to be aligned with who you're targeting, it also has to lead to a viable business. People who operate in this space are often missing the courage and confidence to charge a fair price - i.e. a price that's both good for you as a business owner and good for the clients.
This episode's guest, Anisa Zafar, shares that what made a difference for her was knowing, embracing that "money is energy."
In this episode
I sat down and spoke with Anisa, Founder of Tree of Life Guru, a meditation teacher and coach. She supports women to change their relationship with themselves, bringing more clarity into their lives, building resilience and developing self-compassion. She works with people across the globe to help them connect to their hearts and live more fulfilling lives.
She shares with us her Pricing Journey. How she struggled at the beginning charging a mere 20% of what was a fair price. We hear about her insights and learnings as well as how she evolved her healing business and its pricing into something that's allowed her to feel more confident about what she charges. You're going to enjoy hearing what she has to share.
Enjoy the show.
Podcast Highlights

0:00 Intro
2:21 Getting to Know Anisa
4:18 The Value of Working with Anisa
6:55 What Led Anisa to Start Her Own Business
14:10 Pricing at the Beginning
19:08 What did Anisa Learn from Her Pricing Journey
22:53 Coaching as Transformation
25:44 Wrapping It Up

How to Reach Anisa:
Facebook Page: https://www.facebook.com/TreeofLifeGuru/
Instagram: https://www.instagram.com/anisa_treeoflife/
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Live with The Pricing Lady, the Podcast - The Right Price Is Not Written in Stone

Transcript

Janene: Hello everyone, and welcome to Live with The Pricing Lady. I'm Janene Liston, your hostess. This show is all about helping you build a more sustainably profitable business. I work with entrepreneurs and business owners to help them understand the tactics and strategies in pricing. This show is about helping you understand how to use those tactics and strategies in your business. Learn from myself and other business owners who have gone before you. Welcome everyone and welcome to today'