Live with The Pricing Lady, the Podcast

Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc.

We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs that read things like “hassle free pricing” and “hassle 10% extra”. It was also in multiple languages. I still have the photo too.

Now if you’ve been to a market in Egypt you know haggling is part of the process... it’s a natural pricing behavior in many parts of the world. This vendor was making a clear statement about his brand and customer experience people could expect. Also his sense of humor. It affected his pricing behavior and that of potential customers as well.

In this episode...

In this episode of Live with the Pricing Lady, I’ve got special guest Sophia Syed. She’s the founder of Also Sophia Ltd. and Boss It Club. Also Sophia focuses on helping break down barriers. They supply ethnic celebration products for minorities within North America and Europe and have been picked up by Walmart. She’s fascinated by how different people, cultures and geographies relate to pricing...even the process that’s involved. She’ll share her own pricing journey. We’ll discuss what she’s observed, and how that’s played in her pricing behavior and what you should consider in your business.

Let’s take a book at how culture, geography and even your upbringing influences you and your customers’ pricing behavior.
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Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers.
The right prices cannot be the same for everyone (or written in stone) since they depend on many different things. Things which vary from business to business. As my guest in this episode shares with us feeling confident about what investment you ask people to make, comes in large part from you understanding why that price and not the other price. The more you understand the value and the more you know your customers and the market. And of course the more you know the figures in your business - the more confident you'll feel about what you charge.
In This Episode:
In this episode I sit down with Lynn Bruines. Lynn worked 15+ years with renowned international brands, industry pioneers, top universities, and leading companies worldwide. Born in The Netherlands, lived around the world, and now based in Switzerland.
Co-founded LB Business Agency, a Swiss agency helping businesses promote growth and boost revenue through bespoke sales & marketing solutions. She also co-founded My Next Levels where they help entrepreneurs ready to grow & scale their coaching, consulting, education, or transformation business to the next level. Being brought up in a family and environment where travel, hospitality and entrepreneurship played an important role, she decided to pursue a career that would combine her love for people, business, and service excellence.
She shares with us her business and pricing journey. And how difficult she found it, getting on top of pricing early on. She talks about what it took for her to shift things and get where she is today.
You're going to enjoy this conversation. I know I did. Click, listen and learn.
Podcast Highlights

• 0:00 Intro
• 2:46 Getting to Know Lynn
• 4:49 The Value of working with Lynn
• 6:44 How did Lynn start her own Business
• 8:59 Pricing Journey
• 12:31 How to be Aligned with Pricing
• 15:30 Not Written in Stone
• 18:24 Understanding a Thought Process
• 21:00 Wrapping it Up

How to Reach Lynn:
LinkedIn: https://www.linkedin.com/in/lynnbruines/
Facebook: https://www.facebook.com/lynnbruines/
Website: www.mynextlevels.com
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.
We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.
From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.

About this Episode's Guest
Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.
How to Reach Anthony:
LinkedIn: https://www.linkedin.com/in/untamedcareer/
Facebook: https://www.facebook.com/anthony.c.kuo
What to Listen out for:

• 00:00 Intro
• 01:22 Getting to Know Anthony
• 03:08 From Pricing Expert to Career Satisfaction Coach
• 05:43 Challenges of Pricing Personal Services
• 08:28 Learning to Value Your Work
• 13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
• 18:07 Marketing and Customer Insight
• 24:28 Overcoming Pricing Mindset Challenges
• 28:39 Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.

Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.

Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.

Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.

We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.

Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.

What to Listen out for:

• 00:00 Intro
• 00:54 Aligning Your Pricing Strategy with Business Goals
• 03:05 The Importance of Alignment in Pricing
• 05:06 Personal and Impact Goals: Shaping Your Pricing
• 07:13 Values and Pricing: Ensuring Congruency
• 09:41 Practical Steps to Align Your Pricing Strategy
• 12:30 Final Thoughts

Episode Links:
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompassCheck out the next Price Point Event full details at: https://thepricinglady.com/thepricepointDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.

Time based rates or packaged pricing, which is right for your business?
People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shifting to packaged pricing.
But what does it take to package up prices? Is it the right move for your business? What are the advantages and disadvantages of packaged pricing? There are a lot of questions to be explored if you're trying to make the decision whether or not to make the shift from hourly rates to bundled value.
In This Episode:
In this episode we take a closer look at the downsides of time-based rates and the upside or power of packaged pricing. Be sure to listen in and consider what's the best move for your business.
Podcast Highlights

• 0:00 Intro
• 2:46 Not Linked to the Value
• 4:18 Pitfalls of Time-based Pricing
• 6:57 Unlocking the Power
• 8:57 Streamlining Offer Creation
• 10:35 Simplifying Decision-Making
• 12:10 Wrapping It Up

Episode Link
Join The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)