The Challenges of Pricing Your Own Services

03/11/24 • 33 min

In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.
We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.
From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.

About this Episode's Guest
Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.
How to Reach Anthony:
LinkedIn: https://www.linkedin.com/in/untamedcareer/
Facebook: https://www.facebook.com/anthony.c.kuo
What to Listen out for:

00:00 Intro
01:22 Getting to Know Anthony
03:08 From Pricing Expert to Career Satisfaction Coach
05:43 Challenges of Pricing Personal Services
08:28 Learning to Value Your Work
13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
18:07 Marketing and Customer Insight
24:28 Overcoming Pricing Mindset Challenges
28:39 Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.

Send us a text

00:00 Intro
01:22 Getting to Know Anthony
03:08 From Pricing Expert to Career Satisfaction Coach
05:43 Challenges of Pricing Personal Services
08:28 Learning to Value Your Work
13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
18:07 Marketing and Customer Insight
24:28 Overcoming Pricing Mindset Challenges
28:39 Final Thoughts

Previous Episode

3 Essential Price Setting Tips for Beginners

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Hey there, fellow entrepreneurs! Are you ready for some price setting tips?

Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.

Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they’ve used that strategy or if it’s even worked for them, that’s a whole different story.

You’ve likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.

About this Episode
In this episode, I’m sharing three simple price setting tips that’ll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you’re feeling lost, overwhelmed or just curious these insights will be your guiding light.
Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn’t have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.
Let’s tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let’s do this!
What to Listen out for:

0:00 Intro
01:14 The Importance of Starting Point in Pricing
02:38 The Role of Customer in Pricing
05:00 Aligning Business Goals with Pricing
06:47 The Impact of Mindset on Pricing
08:16 Revisiting the Three Key Factors in Pricing
11:04 Practical Tips for Clear Mindset in Pricing
12:00 Upcoming Masterclass and Courses
13:36 Final Thoughts

Episode Links:
The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit. https://thepricinglady.thrivecart.com/profit-mc/
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompassDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life.

Next Episode

The Power of Profit: Why Profit isn't the Bad Word You Think It Is

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Is profit a four-letter word, something to shy away from in your business?

Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.

In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.

In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in driving business success.

Discover why understanding profit is crucial for sustainable growth, how it empowers reinvestment and innovation, and its role in achieving financial independence. With practical tips for enhancing profitability and overcoming profit-related anxieties, this episode promises to reshape your perspective on the power of profit in business.

So settle in and prepare to embark on a journey to unlock the true potential of your enterprise. Discover why profit is not just a word—it’s a pathway to prosperity.

What to Listen out for:

00:00 Intro
00:46 Demystifying Profit: It's Not a Bad Word!
01:17 The True Value of Profit in Business
02:02 Why Profit Gets a Bad Rap and How to Shift Your Mindset
06:28 Three Main Reasons to Embrace Profit
12:11 Strategies to Improve Profitability Through Pricing
18:15 Final Thoughts and Resources

Episode Links:
Pricing Toolkit: https://thepricinglady.com/learn/pricing-resoures/#tools
Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint
The next cohort of The Fair Price Formula starts soon. Register at www.thepricinglady.com/setmypricesThe next Pricing Masterclass is on April 9th and we'll be focusing on Pricing Strengths & Weaknesses. https://thepricinglady.thrivecart.com/assess-mc/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.