She Means Business: Aligning pricing for impact

04/22/24 • 13 min

Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.

Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.

Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.

We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.

Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.

What to Listen out for:

00:00 Intro
00:54 Aligning Your Pricing Strategy with Business Goals
03:05 The Importance of Alignment in Pricing
05:06 Personal and Impact Goals: Shaping Your Pricing
07:13 Values and Pricing: Ensuring Congruency
09:41 Practical Steps to Align Your Pricing Strategy
12:30 Final Thoughts

Episode Links:
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompassCheck out the next Price Point Event full details at: https://thepricinglady.com/thepricepointDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.

Send us a text

Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.

What to Listen out for:

00:00 Intro
00:54 Aligning Your Pricing Strategy with Business Goals
03:05 The Importance of Alignment in Pricing
05:06 Personal and Impact Goals: Shaping Your Pricing
07:13 Values and Pricing: Ensuring Congruency
09:41 Practical Steps to Align Your Pricing Strategy
12:30 Final Thoughts

Previous Episode

Pricing for Freelancers: Tips and Tactics to Capture More Value

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Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.
We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.
Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.
Join us as we dive into tips, tactics and pricing for freelancers.
About this Episode’s Guest
Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.
She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.
Join us as Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.
How to Reach Karla:
LinkedIn: https://www.linkedin.com/in/vitaminak/Website: https://vitaminak.design/
What to Listen out for:

00:55 Meet Karla: A Multifaceted Designer
02:48 From Graphic Design to Digital Product Expert
03:44 Navigating the Freelance World: Pricing Challenges and Strategies
04:38 First Freelance Experience: Learning Through Trial
07:00 Deep Dive into Pricing for Freelancers
24:32 Setting Realistic Revenue Goals and Understanding Your Worth
35:08 Key Takeaways and Resources

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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the valu

Next Episode

Is a supported tiered pricing model the right option for your coaching business?

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As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.
This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.
Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.

00:45 Introducing Avery Thatcher: A Journey Through Pricing
03:30 From Nurse to Entrepreneur: Avery's Business Genesis
04:57 The Challenges of Transitioning to Business and Pricing Strategies
10:38 Embracing Tiered Pricing for Inclusivity and Success
16:04 The Power of Curiosity in Business and Pricing
17:38 Leveraging Niches and Understanding Customer Needs
23:48 Looking Ahead: Expanding Avery's Impact

Episode Links:
Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnout
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.