The Titans of Tagging - Eschaton Insurance's Marketing Vandals

05/26/22 • 28 min

In this episode, we take a look at the time Eschaton Life Insurance employed an elite team of graffiti artists to advertise for them. What would inspire such a move? What would possess CEO and financial genius Henry Gallard to enact such an ill-fated decision? Find out all of that, and more, only here, on Liminal Criminals.
Follow us on Twitter, or on Facebook
Follow, rate, and review us on iTunes, Spotify, or your podcast platform of choice.
Find us online at http://liminalcriminals.buzzsprout.com
CONTENT WARNING: Liminal Criminals is a fictional crime/comedy podcast, and contains elements which may not be suitable for all audiences. Listener discretion is advised.

05/26/22 • 28 min

Liminal Criminals: A Fake Crime Podcast - The Titans of Tagging - Eschaton Insurance's Marketing Vandals

Transcript

Jagermeister. Pepsi. Hilda Sorenson’s Premium Geriatric Suspenders. These are but a few brands which achieved financial success by advertising to the youth of America. By pivoting their focus towards a younger audience, they were able to grasp an untapped market and thereby reap the financial benefits. But not all of these efforts have worked in the past. And in the case of one company, the decision to attract the fickle attention of the young led to the arrest of its CEO. This is the story