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Let's talk branding - Cedric Engels - The power of sound

Cedric Engels - The power of sound

Explicit content warning

02/17/21 • 54 min

Let's talk branding

In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.

We talk about:

  • Cedric's book, the power of sound
  • The agency Cedric co-founded: Sonhouse
  • Sonic branding & sound strategy
  • For the Youtube version of this episode, subscribe to the channel here

If you like this episode, please give me a rating on Itunes, as it will help to spread the word. If you are interested in learning more about branding & brand strategy, check out letstalkbranding.com


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
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In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.

We talk about:

  • Cedric's book, the power of sound
  • The agency Cedric co-founded: Sonhouse
  • Sonic branding & sound strategy
  • For the Youtube version of this episode, subscribe to the channel here

If you like this episode, please give me a rating on Itunes, as it will help to spread the word. If you are interested in learning more about branding & brand strategy, check out letstalkbranding.com


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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undefined - Effective branding: A case study by WeWantMore

Effective branding: A case study by WeWantMore

In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.

We talk about:

  • The studio: WeWantMore
  • The rebrand case for Neuhaus, a Belgian chocolate brand
  • How they went from brand strategy to packaging & identity design
  • How it impacted the sales for Neuhaus
  • The Effie case study

There is also a video version of this interview, with more visual and supporting material. Feel free to check it out at my Youtube channel.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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The ugly truth(s) about branding - Austin Franke

In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.

Check out Austin's business and make sure you subscribe to the newsletter. Woopunch

Find the full list here on the blogpost, or watch the video on Youtube (dropping the 17th of march).

Want to learn more about branding & strategy? Subscribe to the newsletter on letstalkbranding.com

Looking for more videos? Check out my Youtube channel.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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