Let's talk branding
The brand-building podcast by Stef Hamerlinck
letstalkbranding.substack.com
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Top 10 Let's talk branding Episodes
Goodpods has curated a list of the 10 best Let's talk branding episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Let's talk branding for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Let's talk branding episode by adding your comments to the episode page.
Best global brands 2021 - Naeiri Zargarian (Interbrand)
Let's talk branding
11/29/21 • 48 min
In this episode, I talk with Naeiri Zargarian, a strategy director at Interbrand. We take a deep dive into the 'Best global brands report for 2021' and what we can learn from it. We talk about some specific brands but also overall trends and the future.
- Here's the report if you want to dive in
- Connect with Naeri on LinkedIn
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
1 Listener
Creating captivating moments with G'day Frank
Let's talk branding
04/22/23 • 45 min
Important links:
‘Frank’ on Twitter, Instagram or LinkedIn
G’day Frank website
The AI summary:
Captivating Moments of Connection: Lessons from a Branding Pro
A brand is not just how it looks, but a captivating moment of connection between the consumer and the business.
Branding is an extension of that connection, finding clarity and how to captivate attention.
Authenticity is essential for a brand to connect with consumers.
Brand strategy is not the same as a mission or vision, but rather finding clarity and connection with the target market.
Brand strategy involves researching the market, segmentation, targeting, positioning, and objectives.
Marketing and branding strategies are the same thing, just called different names by different professionals.
It's essential to listen to branding experts who have put in extensive research and time into understanding branding and marketing.
Branding is a continuous journey of trial and error.
The importance of distilling complex branding concepts into simple terms for clients.
The evolution of branding involves being open-minded, understanding market orientation, and being willing to learn.
The brand audit template
As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.
Learn brand strategy
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
1 Listener
The harsh truth about online advertising with Bob Hoffman
Let's talk branding
05/13/24 • 48 min
A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts.
Show notes
Find ‘Adscam’ + the free ebooks on Bob’s website
Bob on LinkedIn
Creative business company
One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.
That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.
They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.
So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
1 Listener
How brands grow up with James Hurman
Let's talk branding
09/02/23 • 38 min
We talk about
The different lifestages of a brand and what it should focus on (product, brand, demand gen, ...)
Harvesting current demand vs generating future demand.
Full transcript available on Substack
Important links
James his agency, Previously unavailable (Great work)
Future demand, the book we discuss
Watch the video interview here
Learn brand strategy
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Stef Hamerlinck - Branding vs. brand
Let's talk branding
03/09/20 • 32 min
Here's the definition:
Branding is the deliberate, continuous process of developing observable, distinctive, assets associated with a product or service.
A mouthful, let's break that down:
- Deliberate: You might 'have' a brand whether you like it or not, but the act of 'branding' is intentional. It's a conscious effort to create a brand.
- Continuous: Branding is not a one-time effort. It's a constant act of refreshing, fine-tuning, and creation, based on consumers perception of the brand.
- Process: Branding doesn't happen 'randomly'. It's a process with well defined stages, building on a validated strategy process that enables a creative output.
- Developing: Branding is not just about 'creating' new assets. It's a deliberate choice of investing in certain assets and downgrading others.
- Observable: Branding is the translation between brand strategy and the actual touchpoints consumers see. Things like 'positioning' or business goals are not directly noticeable at a brand level. Sound, graphics, messages, photography, tone of voice, motion. They are all assets that are part of a brand's observable surface.
- Distinctive: To be distinct means to be able to recognize easily. It means not being confused with competitors. It means being recognized as your company. Not to be confused with being different.
- Assets: An asset is a resource for a company. Branding is about developing assets that have a clear return on investment. They are not just 'creative ideas'; they are quantifiable assets on a companies balance sheet.
- Associated: Association works on different levels. Branding needs to work unconsciously and consciously. On the first, most crucial level, a brand needs to send the right signals for our autopilot to pick up on.
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
LTB S02 E15 The most valuable branding lessons from season 2
Let's talk branding
01/19/19 • 20 min
In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.
I talk about my conversations with Marty Neumeier, Camille Baldwin, Mark Kingsley, Steve Wolf, Alex Antolino, Graham Robertson, Fabian Geyhrhalter, Armin Vit, Mark Pollard, Summer Teal Simpson Hitch and Melinda Livsey.
Have a listen for the full episode and some of my biggest lessons on brand strategy and design.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Cedric Engels - The power of sound
Let's talk branding
02/17/21 • 54 min
In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.
We talk about:
- Cedric's book, the power of sound
- The agency Cedric co-founded: Sonhouse
- Sonic branding & sound strategy
- For the Youtube version of this episode, subscribe to the channel here
If you like this episode, please give me a rating on Itunes, as it will help to spread the word. If you are interested in learning more about branding & brand strategy, check out letstalkbranding.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
LTB S2 011 Haraldur Thorleifsson - Ueno founder
Let's talk branding
10/03/18 • 52 min
Building skyscrapers.
In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.
We talk about:
The unique story of Ueno
Becoming a CEO as a designer
Getting the right type of clients
The importance of strategy for Ueno
Developing a brand as an agency
The future of Ueno
Ueno’s unique job site
Growing an agency
The pricing at Ueno (read the article here)
You can connect with Haraldur aka ‘Halli’ on his Twitter Website and Medium.
I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.
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This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
LTB S2 006 Hernán Braberman - 3D branding
Let's talk branding
07/25/18 • 44 min
Welcome to the world of 3D branding
In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage ́s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ...
We talk about:
- His background as an industrial designer
- Tridimage, the agency he founded
- 3D branding
- Packaging design
- The importance of color
- Customer research
- The evolution of AR and packaging
You connect with Hernán on his instagram and LinkedIn or his own website.
I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.
<h2>Get the latest podcast in your inbox.</h2>
<p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p>
First Name
Last Name
Email Address
<span></span><span>Sign Up</span><span></span>
<p>We respect your privacy.</p>
Thank you!
This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
LTB S2 013 Mark Kingsley - Strategy director and designer
Let's talk branding
11/22/18 • 56 min
Strategy is the identification of context.
In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and the Guggenheim museum. We talk about the history and future of strategy and design, Mark’s strategic work for Ogilvy and some really fun anecdotes.
You can find the full transcript below the sponsored message on this page.
We talk about:
The repositioning of Ogilvy
Collins, the agency
“Strategy is the identification of context”
How strategy and design are influencing each other
The difference between big agencies and small shops
Mark’s encounter with Massimo Vignelli
How you can design ‘the situation’
Why you shouldn’t present a logo on a tote bag.
The Pepe the frog meme
The target brand
The brand new conference
You can connect with Mark on his Linkedin or website.
I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.
<h2>Get the latest podcast in your inbox.</h2>
<p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p>
First Name
Last Name
Email Address
<span></span><span>Sign Up</span><span></span>
<p>We respect your privacy.</p>
Thank you!
This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
Here’s the full transcript
And a lot of it, you know a lot of it could. Possibly be I mean, I'm just kind of floating this as an idea just came to me that maybe the reason why a lot of strategy kind of sounds the same. It's because people don't really know what strategy is. Hey there first off. I want to take a minute to thank all our brief.
They've been sponsoring this podcast season and there are a bunch of amazing people hold a brief is an online environment that allows you to create better design briefs there set of easy and accessible through. Exercises allows me and the client to get on the same page very quickly. I suggest you go take a look yourself at all a brief.com.
In this episode I talk with markings Lee Mark is a well experienced guy. He has worked for Collins Lander and he has done some amazing work such as the repositioning of Ogilvy design work for Guggenheim blue note and a lot more Mark has some amazing stories to tell about his. Variances in the graphic and strategy world.
We talk about brand strategy logo design and a lot more so buckle up and let's start branding. Hi, my name is Mark Kingsley. I'm a creative director designer strategist educator writer and speaker based in New York City. All right, cool. Could you tell us a bit about your history? Where have you worked?
And what's your experience? I was trained as a graphic designer and I really wanted to become a record cover designer. That's all I wanted to do was just to record covers and when I got out of school, I found myself my first one of my first jobs was in the Cosmetic industry where I was designing packaging for fragrances for Giorgio Armani Ralph, Lauren cash Darrell and Lisa East and Drakkar Noir, and I eventually worked.
Way in just through meeting people and you know just being present and always showing up. I eventually worked my way into doing music packaging. I started off at a doing work. It was basically freelance. So I started off doing work for a small Irish music label called Green Linnets, which has since been bought and sold a couple times by different couple c...
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FAQ
How many episodes does Let's talk branding have?
Let's talk branding currently has 167 episodes available.
What topics does Let's talk branding cover?
The podcast is about Marketing, Design, Podcasts, Arts and Business.
What is the most popular episode on Let's talk branding?
The episode title 'Best global brands 2021 - Naeiri Zargarian (Interbrand)' is the most popular.
What is the average episode length on Let's talk branding?
The average episode length on Let's talk branding is 46 minutes.
How often are episodes of Let's talk branding released?
Episodes of Let's talk branding are typically released every 7 days, 1 hour.
When was the first episode of Let's talk branding?
The first episode of Let's talk branding was released on Jan 15, 2018.
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