Byron Sharp - How Brands Grow
08/11/19 • 42 min
1 Listener
We talk about:
- Byron’s book: How Brands Grow
- If it’s not about positioning, then what should you be doing as a strategist?
- How can you build a loyal customer base?
- Small brands VS. big brands.
- How do you push through and become a brand people recognize?
- How do you become distinctive?
- What are the reasons for a re-brand?
- How do you know what distinctive assets you have?
Important Quotes:
- “The real world is a weird place.”
- “Some things are much more important than we thought.”
- “All brands are smaller than they want to be.”
- “If you’re only on one channel, you are going to be smaller.”
- “You know what you can touch and what you can’t.”
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
We talk about:
- Byron’s book: How Brands Grow
- If it’s not about positioning, then what should you be doing as a strategist?
- How can you build a loyal customer base?
- Small brands VS. big brands.
- How do you push through and become a brand people recognize?
- How do you become distinctive?
- What are the reasons for a re-brand?
- How do you know what distinctive assets you have?
Important Quotes:
- “The real world is a weird place.”
- “Some things are much more important than we thought.”
- “All brands are smaller than they want to be.”
- “If you’re only on one channel, you are going to be smaller.”
- “You know what you can touch and what you can’t.”
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Previous Episode
Stef Hamerlinck - The Future Of Branding
We talk about:
- How will AI influence jobs, and how can you make sure you’re needed in this changing industry.
- How the generators will improve over time, and how that relates to you as a brand designer.
- The argument of creativity against logo design.
- What kind of tone or vibe do you want to convey with a logo?
- Craftsmanship as it relates to brand design.
- We are losing our jobs more to globalization than AI.
Important Quotes:
- “We tend to overreact when it comes to generators.”
- “It will force us designers to think on a higher level.”
- “It can be bad and still work.”
- “We can’t invest in creativity alone.”
- “Once you get that confidence you can go even further.”
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Next Episode
Stef Hamerlinck - The End of Positioning
We talk about:
- Loyalty: how important is it as a brand strategist?
- The true way to build loyalty and, more importantly, your income.
- If you want to re-brand, you need to do it for the right reasons.
- Distinctiveness versus uniqueness.
- What is more important than adding meaning to a brand?
- What is your brand’s purpose?
- Is being small okay?
Important Quotes:
- “Loyalty is not the holy grail of branding.”
- “The bigger you are, the more loyal customers you’ll have.”
- “Just adding meaning won’t help.”
- “Branding is really about repetition.”
- “Just having a purpose won’t get you extra sales.”
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
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