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Brandin Cohen is the CEO and Founder of Liquid I.V. Brandin started the company in 2012 when he was 24-years-old with a game changing product - an electrolyte drink mix that utilizes breakthrough science of Cellular Transport Technology (CTT) to deliver hydration and other key nutrients into your bloodstream faster and more efficiently than water alone. Eight years later, Liquid I.V. has now sold over 100 million servings of their breakthrough Hydration Multiplier product. They’ve also donated over 5 million servings to people in need around the world, from communities in Nepal to Haiti, through their brand mission of one serving donated for every one serving purchased. The company has also taken on an all-star team of backers - like Kendall Jenner, Justin Bieber, Gary Vaynerchuck, Steve Aoki, and Maria Shriver -that have skyrocketed the brand to be the go-to brand in the hydration space. In this episode, Brandin tells us how he built a business with giving back as its key pillar, some of their craziest but smartest brand pivots, and how we can help them give back during COVID-19.
Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special series, I’ve been calling some of my dear friends to see how they’re doing in the midst of the Coronavirus pandemic. In an effort to provide some sense of comfort and normalcy, these conversations are here to provide you with good companionship while we’re all stuck at home, and to also let you know that we're here with you through it. This week features my friend Madison Utendahl, the founder and CCO of her own content and social media company, Utendahl Creative. Madison’s a storytelling genius. She was on the founding teams of Last Week Tonight with John Oliver, Refinery29’s 29Rooms, and the Museum of Ice Cream, where she’s lead social media strategy and experiential marketing initiatives that have even won her two Webby Awards. In this episode, Madison gives us a masterclass in marketing with empathy, tells us about the non-negotiable addition to her routine during quarantine, how touching base with her grandmother has brought her solace and clarity, and the best advice she has for brands who need to be pivoting right now. Sending virtual love from my couch to yours!

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.