Episode 18: Ecommerce Trends & Tech for Brand Growth - Part Three

02/18/20 • 43 min

Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

The tech and trends series comes to a close with our third and final episode. Our hosts wrap up with Social Media Analyst Jamie Gwaltney and Marketplaces Strategist Amira Desai. Despite the two coming from the perspective of very different platforms - Facebook and Amazon, respectively - they each recognize the importance of programmatic advertising, as well as using ad customizers, specific actions, and if/then statements to personalize ads to consumers. The similarities don’t stop there. Later on, Jamie and Amira get into the importance of social proof through lifestyle images and reviews. We also learn about some incredible tools that are available for brands to leverage for audience targeting based on specific actions, interests, recent purchases, and life events. If you want to ensure your brand stays ahead of all the trends to come this decade, don’t miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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Previous Episode

Episode 17: Ecommerce Trends & Tech for Brand Growth - Part Two

On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how much automation to implement in an account, and it’s ability to free up time to focus on overall paid search strategy. We also learn that Alex finally has a smartphone and is purchasing from it. Lastly, Olivia describes the importance of continuously optimizing your website, and that it, along with your ads and email, is a great tool for personalization. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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Next Episode

Episode 19: The Power of Product Feeds

Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your overall shopping campaign results may shock you. But don’t worry, these shopping feeds can be optimized to improve your overall results.

Kaleigh is here to walk you through best practices and tactics for success. Product feeds are simply your product data, and can really be thought of as the foundation of your customer-facing assets. Your product data feed is a file made up of all the products you sell on your ecommerce website. This list uses groupings of attributes that define each product in its own unique way and can have a significant impact on your performance. Tune in to discover what a messy feed can do to your ad performance, and what opportunities a strong feed can uncover. Additionally, in this episode, you will learn how to distinguish the type of relationship product feeds have with Google Ads, Facebook Ads, Bing, and more. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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