Episode 15: Cyber 5 2019 - Results, Insights, and Trends

12/09/19 • 44 min

Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

The biggest holiday shopping season of the year has come and gone. It’s time to report on the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday and see just how digital performed. During this episode, our hosts Hallie Altman & Alex Wynn reflect on this year's Cyber Week performance with Paid Search Team Lead, Erica Fairchild. Curious about the role automation played? How many feathers a turkey has? Or what tactics didn’t go quite as planned? Tune in to discover those takeaways and more as we cover topics from year-over-year trends, and omnichannel performance, to the different marketing & sales strategies employed for promotions & discounts. Plus with the season not over yet, and plenty of shopping still to be done, the three also discuss what to do for the remainder of the year to maintain success. Lastly, to wrap it up before a riveting quiz round, we cover the most important things you can already start doing to prepare for 2020. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

Cool stuff to check out:

Cyber 5 Recap Blog Article

Roirevolution.com/podcast

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Cool stuff to check out:

Cyber 5 Recap Blog Article

Roirevolution.com/podcast

Previous Episode

Episode 14: Brand Attribution Marketing

Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

Cool stuff to check out: