Episode 11: Seasonality Series - Part Three - Learning from Last Year

Final Thoughts & Tactics to Wrap Up Your Holiday Season Strategy.
In the final episode of our seasonality series, Hallie Altman and Alex Wynn are joined by Sr. Paid Search Analyst, Alicia Tobey to discuss how brands can win at ecommerce this holiday season. The three dive into the account side of things to review lessons from the record-breaking 2018 holiday season that brands should keep in mind, as well as recent features that have been introduced this year that you can leverage to really boost sales. Elf you have questions about “must-do’s” for a successful season, or even what can go wrong that you should look out for, well we’ve got you covered there too. Lastly, as the gift that keeps giving, our experts also offer advice to account managers for a low-stress season, anticipated shifts from typical performance metrics, and when to implement strategies.Yule definitely be sorry if you miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

Cool stuff to check out:
Check out our 2019 Holiday Success Plan for Brands
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