Episode 09: Seasonality Series - Part One - Insights from Google

10/23/19 • 24 min

Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

Prepping for the holidays: are you ready for the season? In this episode of Let’s Get Digital, Brennan Hall and Alex Wynn are joined by digital marketing expert and Google Strategist, Katie McCabe. With less time to shop this year due to shifting dates, this episode discusses the most important dates for the holiday season, different ways for your brand to build awareness using Display and Video, and important tips that marketers need to understand around this holiday season. McCabe also offers listeners the latest and greatest tactics available from Google for your brand to take advantage of in preparation for the season. So, if you’re interested in how you can prepare to ensure your brand’s has the most successful holiday, you’re not going to want to skip this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

Cool stuff to check out:
Check out our 2019 Holiday Success Plan for Brands
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Previous Episode

Episode 08: Back to School

Are you ready for back to school season? In this episode of Let’s Get Digital, Dylan Padula and Brennan Hall enter class with paid social media advertising expert, Doug Cameron to discuss the importance of Back to School for businesses, and how you can use paid social media to capitalize on the season. Get your notebooks prepped and pencils sharpened, because this year is going to be a big opportunity for brands to smash into the market, and capture shoppers who are anticipated to spend roughly $27.8B on school-related supplies. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

Cool stuff to check out:
Check out our blog
Facebook
Twitter
LinkedIn
YouTube
Instagram

Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
Request a C.A.R. Today

Next Episode

Episode 10: Seasonality Series - Part Two - Priorities & Individual Tactics

The Time Is Now: Are you Prepared for the Holiday Ecommerce Season? In part two of our Seasonality Series, Brennan & Alex are joined by Paid Search Team Lead, Mary Harrison to take an in-depth look at the holiday season from the client's perspective. Tune in to discover out of the box strategies over the years, what preparation looks like now that automation is a major focus, and how the shift in dates this year will impact results. If you’re looking for top priorities to focus on ahead of cyber week as a business, as an advertiser who isn’t explicitly holiday promotion focused, or as the individual actually managing the accounts, this is definitely the part of the series you want to pay attention to. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!