Marketing Audit To Reduce Dependence on PPO Plans

02/20/25 • 24 min

Are you tired of PPOs cutting into your hard-earned revenue? Many dentists feel stuck relying on insurance companies for patients—while sacrificing profits. But what if you could take control and bring in patients on your own?

In this episode, Gary Takacs and Naren Arulrajah discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence.

You’ll learn how to check your Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity).

By understanding these essential marketing factors, you can replace insurance-driven patients with high-quality ones who value your care—all while lowering marketing costs.

If you’ve ever wondered, “Is my practice ready to go out of network?” this episode gives you the answers. Tune in now and take the first step toward insurance freedom!

Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/

In this episode, Gary Takacs and Naren Arulrajah discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence.

You’ll learn how to check your Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity).

By understanding these essential marketing factors, you can replace insurance-driven patients with high-quality ones who value your care—all while lowering marketing costs.

If you’ve ever wondered, “Is my practice ready to go out of network?” this episode gives you the answers. Tune in now and take the first step toward insurance freedom!

Previous Episode

Three Tips to Significantly Increase Your Conversion Rate

In this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah discuss "Three Tips to Significantly Increase Your Conversion Rate." They define conversion rate as the percentage of new patient calls resulting in booked appointments, sharing benchmarks, and grading scales for assessment. Highlighting the importance of tracking and training, they stress the need for recording and reviewing calls to identify improvement areas. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/

Next Episode

When Is the Wrong Time to Go Out of Network?

Going out of network with insurance is a big decision for any dental practice, but timing is crucial. In this episode of The Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah break down the key mistakes practice owners make when transitioning away from PPO plans. They outline four critical factors to evaluate before making the move, including the strength of patient relationships, the effectiveness of marketing strategies, and scheduling demand.

If your practice isn’t prepared, dropping PPOs at the wrong time can lead to revenue loss, empty schedules, and unnecessary stress. But with the right approach, you can successfully transition while maintaining financial stability. This episode is essential for practice owners who want to take control of their profitability without risking their patient base. Tune in to learn practical steps to ensure your practice is truly ready to go out of network.