011 On Building a Holistic Practice with Nance Schick

07/11/16 • 31 min

Nance Schick of The Law Studio talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one's practice with clients' needs and the importance of building long term client relationships.

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010 Finding Clients in One's Cultural Community with Veronica Escobar

In a recent episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the ways in which she highlights her cultural heritage and bilingual abilities to develop business and build her brand. We discuss the opportunities and risks in defining and marketing one's practice through such a lens.

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012 PR as a Offensive Tool with Janet Falk

PR professional Janet Falk, principle of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of "publics" that public relations can reach, the increasingly fragmented nature of these in the digital age, and examples of PR being used to reach particular groups in order to advance clients' interests.