What We're Seeing and Hearing: September 13, 2024
09/13/24 • 10 min
What we are seeing and hearing for the week ending September 13th, 2024. Today we are going to discuss the top 8 challenges related to customer loyalty.
Loyalty360 has the privilege of being in a unique space in the customer loyalty industry, we hear from the leading brands and technology companies as to the “state” of the industry. We do brand focused research throughout the year based on areas of interest from the brand community.
Loyalty360 also has an advisory board who helps shape the topics, trends and area of focus for the association. It is a very diverse group of senior level experts in the customer loyalty space.
During the 2024 Loyalty Expo, the group met and during a breakfast meeting we went around the table to discuss the challenges and opportunities they are seeing, which led us to this top 8 challenges of customer loyalty.
• Shorter Attention Spans
• Engaging Younger Generations
• Keeping up with Martech
• Increased Pressure on Cost
• Data & Privacy
• Partnerships
• Bringing Focus to Loyalty
• Framing Customer Loyalty - Cost vs. Investment
2024 State of Customer Loyalty Paper
Loyalty Expo Partnership Session
Amy Barnett’s – Lunch and Learn
Next Generation customer Loyalty Paper
Per Jenson’s July Lunch and Learn session on socialization of customer loyalty program
About the series:
Loyalty360’s videocast is “What We're Seeing and Hearing,” a weekly summary of trends, insights, and best practices that our team is hearing directly from leading brands — both member and non-members — as well as from supplier partners.
Many details in “What We Are Hearing” will be high-level and often anonymous to provide an open dialogue for those telling Loyalty360 their story. As a trusted advisor to the customer experience and the customer loyalty market, we see a significant amount of impactful and challenging scenarios in the market. This is Loyalty360’s way of bringing this inside information to the market in a timely and concise manner that others can learn from
What we are seeing and hearing for the week ending September 13th, 2024. Today we are going to discuss the top 8 challenges related to customer loyalty.
Loyalty360 has the privilege of being in a unique space in the customer loyalty industry, we hear from the leading brands and technology companies as to the “state” of the industry. We do brand focused research throughout the year based on areas of interest from the brand community.
Loyalty360 also has an advisory board who helps shape the topics, trends and area of focus for the association. It is a very diverse group of senior level experts in the customer loyalty space.
During the 2024 Loyalty Expo, the group met and during a breakfast meeting we went around the table to discuss the challenges and opportunities they are seeing, which led us to this top 8 challenges of customer loyalty.
• Shorter Attention Spans
• Engaging Younger Generations
• Keeping up with Martech
• Increased Pressure on Cost
• Data & Privacy
• Partnerships
• Bringing Focus to Loyalty
• Framing Customer Loyalty - Cost vs. Investment
2024 State of Customer Loyalty Paper
Loyalty Expo Partnership Session
Amy Barnett’s – Lunch and Learn
Next Generation customer Loyalty Paper
Per Jenson’s July Lunch and Learn session on socialization of customer loyalty program
About the series:
Loyalty360’s videocast is “What We're Seeing and Hearing,” a weekly summary of trends, insights, and best practices that our team is hearing directly from leading brands — both member and non-members — as well as from supplier partners.
Many details in “What We Are Hearing” will be high-level and often anonymous to provide an open dialogue for those telling Loyalty360 their story. As a trusted advisor to the customer experience and the customer loyalty market, we see a significant amount of impactful and challenging scenarios in the market. This is Loyalty360’s way of bringing this inside information to the market in a timely and concise manner that others can learn from
Previous Episode
#391: Loyalty360 Loyalty Live | Dr. J.R. Slubowski, Kobie
Kobie provides robust solutions for its brand partners. Thoughtful design on the front end, coupled with extensible, configurable technology, leads to a seamless customer experience. The company takes a strategy-led, technology-enabled approach as it works to narrow down to what truly drives a consumer to be loyal at an emotional level. This allows clients to grow the enterprise value of their membership and of their customer base through loyalty. Kobie’s market-leading platform helps deliver those end-to-end loyalty solutions.
Kobie primarily works within retail, financial services, travel and hospitality, and quick-service restaurant (QSR) industries, but it also serves clients in a number of other verticals. From the company’s strategic services standpoint, it partners alongside clients in healthcare and manufacturing, among others.
Loyalty360 spoke with Dr. J.R. Slubowski, Kobie’s AVP of Strategic Consulting and Head of Kobie’s Research Center of Excellence, about key findings in its recent consumer research report, leveraging the power of program tiers, and avoiding pitfalls when rolling out new program features or functionalities.
Next Episode
#392: Harps Food Stores: Being “Live” in POS Transactions and Driving Increased Customer Engagement
Harps Food Stores was founded in 1930 by Harvard and Floy Harp. Today, headquartered in Springdale, Arkansas, the grocery retailer counts 147 stores in six states, offering conventional to cost-plus formats. The company is the largest employee-owned company in the state.
To gain more insight into today’s grocery retail industry while learning about Harps’ recently launched loyalty program, Loyalty360 spoke with David Ganoung, SVP and CMO, at Harps. In this podcast, Ganoung discusses the brand’s rewards program, personalized promotions based on a customer’s shopping habits and basket, and the challenge of bringing customers in-store in an e-commerce world.
Leaders in Customer Loyalty, Powered by Loyalty360 - What We're Seeing and Hearing: September 13, 2024
Transcript
Good afternoon , good morning , mark Johnson from Loyalty360 . Hope everyone's happy , safe and well . Welcome back to what we're Seeing , what we're Hearing . This is for the week of September 13th 2024 . Today we're going to talk about the top eight challenges related to customer loyalty . Loyalty360 has a privilege in being a very unique space in the customer loyalty industry . We
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