Negotiation and "what about the backlash?" with Shermin Kruse, tactical empathy specialist, lawyer and producer

But what about the Backlash? It’s real. And, grappling with it is a thing. When we go to make the bold asks we need to make to reach our goals, sometimes there’s fallout. In this episode with Shermin Kruse, attorney, Tactical Empathy Specialist, TedX Producer and thought leader we ask the question “What about the backlash?”

But we don’t just talk about the bad backlash. We also talk about what it’s like to win. To get what you want and hold your power in that moment. Shermin says “come to a knife fight, and be ready to deal with what it means when you win.”

Yep! This convo isn’t just about what to do when you lose, but also what it means to win.

Meet Shermin Kruse:

https://www.myrealitycubed.com/

https://www.linkedin.com/in/shermin-kruse-7189356/

Watch her TEDx Talk: How to Change the World

Backlash is real and there are studies that show it. Read the following studies and articles to get smart on the realities of what it means to advocate for ourselves.

https://hbr.org/2016/03/women-and-minorities-are-penalized-for-promoting-diversity

https://time.com/3014683/women-promotion-study/