Rob Fortier: Enhancing The Human Element In Writing With AI Tools

02/21/23 • 30 min

About Rob Fortier: As a copywriter, Rob Fortier’s goal is to help coaches, consultants and service providers use the written word to get their message out into the world so they can effectively market their products and services. He is dedicated to helping his clients increase their leads and sales, and believes that email is one of the most cost-effective marketing tools for solopreneurs and small business owners.

In this episode, Chabidaye and Rob discuss:

How to enhance your writing with AI tools
The limitations of ChatGPT and AI tools
Getting over mental blocks when writing email sequences
Done is better than perfect

Key Takeaways:

In order to use ChatGPT in the most effective and most responsible way, you’ve got to use it and let its responses spark ideas in your head then run with those and create your content the way that you do.
ChatGPT can’t replicate your personality and it doesn’t know your people. Therefore it is unable to tailor-fit your content to your audience in the way that you can. You are the expert when it comes to your people.
Change the way you look at writing an email sequence. See it not as this burdensome thing but as a conversation chopped up into multiple segments.
Done is better than perfect. The only way to get better at writing is to keep writing. Don’t let your ideas stay hidden in your head, write them down and spread them out even in their imperfect form. You will improve as you go. Meanwhile, if you never take a step, you’ll never get anywhere.

"You have to sound like you because that’s what people want. They want your personality." — Rob Fortier

Connect with Rob Fortier:

Website: https://www.robfortier.com

Facebook: https://www.facebook.com/RobFortierCTW

Instagram: https://www.instagram.com/rob_fortier_nyc/

LinkedIn: https://www.linkedin.com/in/rob-fortier-764a377

CONNECT WITH CHABIDAYE:

Facebook: https://www.facebook.com/chabidaye.ramnath.3

Instagram: https://www.instagram.com/chabidaye/

Website: https://leadandlift.com/

LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/

Show notes by Podcastologist: Justine Talla