
67: Building Your Self-Confidence and Overcoming the Opinions of Others with Kaitlyn Francisco of She Lash University
09/17/24 • 40 min
Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.
We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams.
What you’ll hear in this episode:
- How to stop caring what others think and do what’s best for you
- How do you turn not-so-great life experiences into a superpower?
- Why working with big beauty brands can help you in your solo business
- How can you build true self-confidence?
- Building a beauty business that makes bank AND makes a difference
- How do you stay true to your vision when other people don’t support it?
- Changing your business as your life changes
- What to do right now if you’re feeling stuck on the next step to take
Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.
Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe
Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja
Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com
Where We Can Connect:
Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.
We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams.
What you’ll hear in this episode:
- How to stop caring what others think and do what’s best for you
- How do you turn not-so-great life experiences into a superpower?
- Why working with big beauty brands can help you in your solo business
- How can you build true self-confidence?
- Building a beauty business that makes bank AND makes a difference
- How do you stay true to your vision when other people don’t support it?
- Changing your business as your life changes
- What to do right now if you’re feeling stuck on the next step to take
Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.
Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe
Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja
Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com
Where We Can Connect:
Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Previous Episode

66: What It's Actually Like to Go From Lashing to the Online Business World
Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!
I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.
I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let’s get into the nitty-gritty of creating a business that actually makes money online!
What you’ll hear in this episode:
- A quick life update (and some exciting podcast news!)
- The hidden pitfall that catches most lash artists off guard when going online
- Why your "affordable" offer might be sabotaging your success
- What is an offer suite and what should you include to maximize your earning potential?
- Why a high-ticket offer is so crucial, and how can you develop one
- Are you promoting your new offer to the right audience?
- Master Resell Rights courses: Golden opportunity or potential trap?
- How to avoid imposter syndrome and hit your goals
- Strategies and examples for earning consistent monthly income online
- How I cracked the code on work-life balance (and how you can, too)
Whether you’re coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you’ll walk away with a head full of ideas and inspiration.
And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.
Where We Can Connect:
Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
Next Episode

68: How to Build a Loyal Clientele for Your Lash or Beauty Business
In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner.
Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again?
Tune in to hear my strategy and tips for creating a loyal customer base. We’re covering how to appeal to all five senses in your studio, how to handle challenging situations gracefully, and even simple ways to show your VIP clients extra love, without spending a lot of money.
What you’ll hear in this episode:
- The secret ingredient to client loyalty that most beauty professionals overlook
- Surprising ways to enhance your clients' experience before they even step into your studio
- A simple, low-cost gesture that can make your clients feel incredibly valued
- The delicate balance between friendliness and professionalism that keeps clients coming back
Where We Can Connect:
Let's be friends on IG! www.instagram.com/xoericaschramm
Are you looking to get help with your social media? Let's talk! We offer Facebook, Instagram, Google Business Profile, and TikTok management for salons and beauty businesses! We would love to help you get back to doing what you love and leave growing your social media to us instead :) www.beautycorpro.com
Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com
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