Alison Rice - Offline

11/08/21 • 71 min

We first interviewed Alison Rice back in 2018. At the time, Alison was a Group Publisher of Allure Media, and at the very end of our chat she told us about the soon-to-be launch her own podcast.

That podcast is Offline, and since we spoke 3 years ago, Alison quit her high-flying corporate role and has built Offline into a brand with a cult following that offers the podcast, events, online courses, coaching and more.

In this chat you’ll learn:

Why Alison is bringing a business partner on board to help her take Offline to the next level
Why Alison’s business strategy is built around listening, then responding
The tensions that exist as a business owner between letting things unfold vs. pushing forward
Why Alison carves out time for her to retreat, reflect and think, as well as time to create and launch her ideas
How she deals when she gets caught in the comparison trap
Why she believes that she’s currently earning trust from her audience rather than earning money

~ Connect with us ~

Chat with us in the Facebook group: the lady-brains clubhouse

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

We first interviewed Alison Rice back in 2018. At the time, Alison was a Group Publisher of Allure Media, and at the very end of our chat she told us about the soon-to-be launch her own podcast.

In this chat you’ll learn:

Why Alison is bringing a business partner on board to help her take Offline to the next level
Why Alison’s business strategy is built around listening, then responding
The tensions that exist as a business owner between letting things unfold vs. pushing forward
Why Alison carves out time for her to retreat, reflect and think, as well as time to create and launch her ideas
How she deals when she gets caught in the comparison trap
Why she believes that she’s currently earning trust from her audience rather than earning money

~ Connect with us ~

Chat with us in the Facebook group: the lady-brains clubhouse

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

[Bonus] Is Black Friday right for your brand?

Last year, an estimated 13.8 million Aussies spent around $5 billion dollars over the 4-day Black Friday period. That’s a whopping lot of cash, and it represents a huge opportunity for product-based businesses. If you're a founder and want to get in on this sales opportunity, but are unsure how to go about it, this episode is for you. We chat with digital marketing and e-commerce expert Gabriella Singh about how to design and deliver your best Black Friday campaign ever.

You'll learn:

How to design your epic Black Friday offer
How to set sales targets and allocate your marketing spend
How to design a creative campaign that lives across all stages of the marketing funnel - from awareness, to consideration, through to purchase

~ Connect with us ~

If you need a little more help, we've designed a Black Friday Crash Course to help you deliver your campaign and have your best sales weekend ever! Access the course at www.ladybrains.com.au/blackfriday-course

Chat with us in the Facebook group: the lady-brains clubhouse

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Grace Lillian Lee & TJ Cowlishaw - First Nations Fashion & Design

Grace and TJ are the brains behind First Nations Fashion and Design, a not-for-profit organisation that creates opportunities for Aboriginal and Torres Strait Islander people within the fashion industry. They made history at Afterpay Australian Fashion Week in 2021 as the first ever indigenous show to be part of the fashion week program.

You’ll learn:

How their runway show generated 65% of all Fashion Week media coverage, reaching over 77 million people.
How they pulled off AAFW with just 4 months to prepare
How they make their business partnership work when they live on opposite sides of the country
How it’s taken over a decade of hard work and resilience to get to where they are
Why their impact drives every single decision they make

Find us at www.ladybrains.com.au

Chat to us in the Facebook group, the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Learn more about your ad choices. Visit megaphone.fm/adchoices