
#36 - The Dangers of Calladita Se Ve Más Bonita with Pam Covarrubias
Explicit content warning
04/04/23 • 43 min
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Pam Covarrubias has bounced between the US and Mexico her entire life. As a business coach and host of the Cafe Con Pam podcast, she has learned to stand in her power and will explain on this episode exactly what that means and what it took to get there. She also explains how embodying 2 separate countries and cultures gives her the necessary experience to help her clients build successful and sustainable businesses.
In this episode, we deconstruct the common Spanish phrase "calladita se ve mas bonita," which translates into the idea that quiet little girls are more beautiful. That one little phrase has managed to pack in a heavy dose of misogyny and stripped people of their own voices. Because when people feel like their voices bear no weight and they lack confidence in themselves, they're so easy to control.
Controlling people, especially women, is what the patriarchy thrives on. And women like Pam and I are here to call bullshit on that belief and behavior and minimize its impact. As a childfree Latina, Pam points to how gender and societal norms (in both the US and Mexico) affect how she is perceived and how the bingos she hears give her real insight on to people's own projections of themselves.
***Support the show for as little as $3/month***
We also chat about coffee, dogs, and discuss whether or not moms are more productive than non-moms. Let me know if you agree or disagree with her assessment!
To get the full show notes, and an episode transcript, go to PauletteErato.com.
Like what you hear? Reach out to send your thoughts, and don't forget to grab a limited edition LVMC baseball t-shirt. Check it out at pauletteerato.com/shop.
How to reach me:
- Got a thought, or a comment? Send a text!
- Email me at hola @ pauletteerato dot com
- Join the LVMC newsletter at https://pauletteerato.substack.com/
- Support the show at https://www.buzzsprout.com/1948831/supporters/new
Wanna share your thoughts? Send a text!
Pam Covarrubias has bounced between the US and Mexico her entire life. As a business coach and host of the Cafe Con Pam podcast, she has learned to stand in her power and will explain on this episode exactly what that means and what it took to get there. She also explains how embodying 2 separate countries and cultures gives her the necessary experience to help her clients build successful and sustainable businesses.
In this episode, we deconstruct the common Spanish phrase "calladita se ve mas bonita," which translates into the idea that quiet little girls are more beautiful. That one little phrase has managed to pack in a heavy dose of misogyny and stripped people of their own voices. Because when people feel like their voices bear no weight and they lack confidence in themselves, they're so easy to control.
Controlling people, especially women, is what the patriarchy thrives on. And women like Pam and I are here to call bullshit on that belief and behavior and minimize its impact. As a childfree Latina, Pam points to how gender and societal norms (in both the US and Mexico) affect how she is perceived and how the bingos she hears give her real insight on to people's own projections of themselves.
***Support the show for as little as $3/month***
We also chat about coffee, dogs, and discuss whether or not moms are more productive than non-moms. Let me know if you agree or disagree with her assessment!
To get the full show notes, and an episode transcript, go to PauletteErato.com.
Like what you hear? Reach out to send your thoughts, and don't forget to grab a limited edition LVMC baseball t-shirt. Check it out at pauletteerato.com/shop.
How to reach me:
- Got a thought, or a comment? Send a text!
- Email me at hola @ pauletteerato dot com
- Join the LVMC newsletter at https://pauletteerato.substack.com/
- Support the show at https://www.buzzsprout.com/1948831/supporters/new
Previous Episode

#35 - Self-Care You Can Do in Your PJs
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The idea of self-care has lost all its meaning. Even we childfree Latinas think it's something we only get to have as a treat, but in reality it's something each and everyone needs every single day. It should be ingrained in your routine, a habit that's done from muscle memory.
***Support the show for as little as $3/month***
But our culture doesn't want us to think that way. La cultura prefiera que nos quedamos callados. It doesn't want us to put our own needs above those of other people. It wants us to shut up, be quiet, and do more for others than you do for yourself. And that's toxic.
So let's bust out from that toxicity and BS! Here are 3 take-aways from this episode about self-care:
- it should be as routine as brushing your teeth
- it can be as simple as a morning cup of tea
- that you can do it in both small and big ways, like Simone Biles did in 2021
To get the full show notes, and an episode transcript, go to PauletteErato.com.
Like what you hear? Reach out to send your thoughts, and don't forget to grab a limited edition LVMC baseball t-shirt. Check it out at pauletteerato.com/shop.
How to reach me:
- Got a thought, or a comment? Send a text!
- Email me at hola @ pauletteerato dot com
- Join the LVMC newsletter at https://pauletteerato.substack.com/
- Support the show at https://www.buzzsprout.com/1948831/supporters/new
Next Episode

#37 - Perfectionism and Childfree Latinas: The Ivy League School Dropout
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Can we break the Latina cycle of perfectionism and disappointment? How being a childfree Latina means you're already doing that!
Have you ever been crushed by the weight of expectations on you as a Latina or Latine? Carried the burden of striving for perfectionism, but not once felt the relief of attaining it (even if you did somehow manage to do everything perfectly)? Then you know how perfectionist tendencies in Latine culture can negatively impact our self-esteem.
***Support the show for as little as $3/month***
What started as an exploration of procrastination as a whole, focuses down on one special branch of the procrastination tree: perfectionism. Which has been literally bred into our DNA by our traditions. But we're breaking that cycle!
Enjoy the story of my own dance with perfectionism, what felt like my biggest source of shame in college, and how I learned that failure is just a natural part of life. Plus we examine some input from ChatGPT on 5 ways to manage your own perfectionist tendencies.
To get the full show notes, and an episode transcript, go to PauletteErato.com.
Like what you hear? Reach out to send your thoughts, and don't forget to grab a limited edition LVMC baseball t-shirt. Check it out at pauletteerato.com/shop.
How to reach me:
- Got a thought, or a comment? Send a text!
- Email me at hola @ pauletteerato dot com
- Join the LVMC newsletter at https://pauletteerato.substack.com/
- Support the show at https://www.buzzsprout.com/1948831/supporters/new
La Vida Más Chévere de Childfree Latinas - #36 - The Dangers of Calladita Se Ve Más Bonita with Pam Covarrubias
Transcript
[00:00] Paulette: Buen día mi gente and welcome to La Vida Más Chévere , the place where child free Spanglish speaking Latines are inspired to find their confidence, la confianza, to overcome some of the bullshit and toxicity in our culture. I'm your host, Paulette Erato.
[00:19] Today is a real treat for me, and I hope it is for you too listeners because I'm meeting with Pam Covarrubias who talks about the things that we hear everybody say, like standing in your powe
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