YESTalk- 71- Is A Zestimate As Accurate As A CMA

11/09/17 • 5 min

Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

When done correctly, a Comparative Market Analysis (CMA) will consistently be more accurate and more reliable than a Zestimate. Why? 1. Because Zestimates® are automated, computer-generated estimates that are generated from a set algorithm based on simple numbers available through MLS & Tax Records such as square footage, number of bedrooms, baths, garage, and tax appraised values, etc. 2. Because a CMA uses more information and data than just raw numbers. A market analysis takes into account the features, quality, location, and condition of the subject property and the comparable properties. 3. Because a CMA adds the benefit of human intelligence where a license agent actually evaluates all the factors mentioned above 1and can make adjustments based on differences or similarities of the properties. The largest variable is the competence of individual agent doing the market analysis.

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YESTalk- 70- How To Deal with Frustration As A Real Estate Agents

Recently I received an email from a coaching member who was frustrated by difficult “it” had become. She said, “IT is hard.” And “IT is tough.”

So…how do you overcome “IT?” …Because it eventually gets to all of us.

Push through it.
Face it.
Embrace it…as part of your education toward greatness.

Watch the video for more on overcoming the things that stop us.

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YESTalk- 72- Your #1 Responsibility As A Real Estate Agent

Your responsibility is to be the best. I know that sounds totally ridiculous in the real estate industry, considering the bar is set so low, but I believe it is where the bar should be set.

Think about it. Motivated sellers and buyers do not want a mediocre Realtor. They’re not looking for an amateur. Are they looking for the 4th best or 20th best? Middle of the pack? No...they want the best agent that can deliver the best results for them.

Do they deserve the best? Of course! This is typically their largest financial asset or commitment of their lives. They have the right to expect the best.

It is also your fiduciary responsibility.

“What if I’m not the best?” Commit to become the best. The moment you commit to becoming the best...you just got better immediately, because your intensity and commitment just got totally real. Now your results matter. Your performance matters. The clients matter. And you will feel great about the work you are doing with this new level of commitment.