Pricing Blunders That Could Cost You Thousands

02/15/24 • 15 min

Articulating your offerings precisely can transform the trajectory of your business. It serves a dual purpose: it enlightens your existing customers about the extent of your services, including what falls outside your scope, and it acts as a magnet for potential new clients. When consumers are contemplating a purchase, their priority is to have a comprehensive understanding of what their investment entails, making transparency from the get-go absolutely essential.

Conversely, being forthright about what you provide is advantageous for you as the provider. Often, we might extend ourselves beyond the agreed terms out of goodwill or because a task appears straightforward. Yet, establishing firm boundaries can markedly enhance your professional relationships and pave the way for additional offerings. Sticking to your defined services can foster a mutually beneficial dynamic between you and your clientele.

What you'll hear in this episode:

[1:15] What's causing the blurred lines around your service offerings?

[2:00] Could your unclear communication be turning what should be explicit offers into implicit ones?

[7:32] It's crucial to inform your clients about the entire range of available services, including what's part of the package.

[9:40] Exercise caution when breaking down your services into itemized costs.

If you like this episode, check out:

How to Build Trust with Your Customers

Why Just Bumping Up Prices Doesn't Cut It

How to Have a Successful Podcast

Want to learn more so you can earn more?

See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What you'll hear in this episode:

[1:15] What's causing the blurred lines around your service offerings?

[2:00] Could your unclear communication be turning what should be explicit offers into implicit ones?

[7:32] It's crucial to inform your clients about the entire range of available services, including what's part of the package.

[9:40] Exercise caution when breaking down your services into itemized costs.

If you like this episode, check out:

How to Build Trust with Your Customers

Why Just Bumping Up Prices Doesn't Cut It

How to Have a Successful Podcast

Want to learn more so you can earn more?

See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Previous Episode

Organic Social Media Growth Tips with Jess Glazer DeRose

Back today, we have the incredible Jess Glazer DeRose joining us to unlock the secrets of organic social media growth.

We'll delve into the critical art of distinguishing yourself in a crowded digital landscape and why nurturing your unique voice is crucial for content that truly connects. Jess and I dissect the essence of creating impactful social media strategies and share success stories that exemplify the unwavering potential of persistence in entrepreneurship.

Get ready for actionable advice, including how Jess's event can help scale your coaching business, and my personal experience with course creation. Jess will even leave us with a little homework, pushing us to experiment with our content.

So buckle up, entrepreneurs—this episode is a treasure trove of inspiration and tips tailored for the modern digital creator. Remember to share your thoughts and takeaways by tagging us on social media; we can't wait to see your growth. Let's dive into the conversation with Jess Glazer DeRose.

As a former celebrity personal trainer & elementary school teacher, Jess turned her once “cute side hustle” into a multimillion dollar business in 18 months.

As evident through her biz, life, & philanthropic endeavors, Jess’s mission is to cause a ripple effect & inspire change for generations to come, making a massive impact along the way and leaving a lasting legacy beyond her singular actions

What you'll hear in this episode:

03:32 Empowering self-trust, remove expectations for success.

08:58 Embrace learning and act with foresight. Success follows.

13:24 Uniqueness and effort stand out in saturation.

14:41 Navigating between antivanilla and pro chocolate politely.

17:35 Evolution of beliefs and business is normal.

20:30 Embrace discomfort, choose content based on strength.

26:36 Free event shares roadmap for successful business.

29:50 Data analysis reveals content posting patterns and effectiveness.

32:26 Sharing personal story, finding trends on social media.

35:09 Creating community through relatable, engaging content. Don't miss!

38:13 Try something new on social media and DM.

If you like this episode, check out:

Best Ways to Negotiate Business Deals

3 Reasons to Separate Your Business Money from Personal

Why You Need More Than One Type of Mastermind

Want to learn more so you can earn more?

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Next Episode

Never Let Your Scarcity Show

Today, Shannon shares a personal experience of facing tough financial times as an entrepreneur and the importance of maintaining an abundance mindset even in the midst of scarcity. Through a candid and insightful narrative, she delves into the implications of showing desperation in business, providing valuable lessons and strategies for navigating challenging times while upholding a position of authority and trust. Listeners will gain practical tips on approaching cash flow difficulties, attracting the right clients, and cultivating an unwavering abundance mindset throughout the various seasons of entrepreneurship. Join us as we explore the intersection of mindset and finance in the ever-evolving world of business.

What you'll hear in this episode:

05:43 Positioning in marketing; sharing scars, not wounds.

07:22 Find problems, show expertise, never surrender.

10:42 Invest in finding the right customers wisely.

If you like this episode, check out:

Maximize Your Income with the Help of a CFO

Staying Motivated in Times of Stress

Is There Such Thing as Too Much Transparency?

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.