From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith

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Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.

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Why Leverage Competitors and Advocates?

Your competitors have likely built relationships with the exact type of clients you want to reach, while advocates—supporters of your business who aren’t direct competitors—may also have connections to your target audience. Using their LinkedIn networks, you can reach high-quality prospects already familiar with your industry.

Key Takeaways:

1.Identify Competitors and Advocates:

•Start by making a list of competitors who offer similar services and advocates who have referred you business in the past.

•These individuals already have access to the clients you’d like to connect with, giving you a head start.

2.Use LinkedIn’s ‘Connections of’ Feature:

•LinkedIn Sales Navigator allows you to view connections of a specific person. Simply enter the name of a competitor or advocate, and Sales Navigator will show you their connections.

3.Refine Your Audience:

•Use filters like job title, location, or industry to narrow your search. This helps you focus on the most relevant prospects for your business, such as marketing directors in the creative sector.

4.Create Custom Lists:

•Organise these prospects into a list and personalise y

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P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:

📚 Start with my free book

Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.

(It’s written for agencies, but packed with advice any service provider can use.)

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