Kaffeen Espresso | Supercharged Agency New Business & Marketing - From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith

From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith

11/14/24 • 55 min

Kaffeen Espresso | Supercharged Agency New Business & Marketing

In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.

I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven’t subscribed yet, I highly recommend it—it’s a joy to read and a masterclass in rapport building. (Link in the show notes!)

Key Takeaways:

•How writing a book can be a game-changer in building authority

•Why a clear, simple approach to strategy resonates with clients

•Tips for creating content that builds credibility over time

Links:

No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK
- The Hidden Path newsletter: https://basicarts.org/newsletter/
- Basic Arts website: https://basicarts.org/

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

Send us a text

Key Takeaways:

•How writing a book can be a game-changer in building authority

•Why a clear, simple approach to strategy resonates with clients

•Tips for creating content that builds credibility over time

Links:

No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK
- The Hidden Path newsletter: https://basicarts.org/newsletter/
- Basic Arts website: https://basicarts.org/

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

Previous Episode

Leverage the Competition: Use Your Competitors’ Networks to Win Clients

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Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.

👉 Watch the full training and claim your bonus: https://www.kaffeen.club/3-simple-ways-training-register

Why Leverage Competitors and Advocates?

Your competitors have likely built relationships with the exact type of clients you want to reach, while advocates—supporters of your business who aren’t direct competitors—may also have connections to your target audience. Using their LinkedIn networks, you can reach high-quality prospects already familiar with your industry.

Key Takeaways:

1.Identify Competitors and Advocates:

•Start by making a list of competitors who offer similar services and advocates who have referred you business in the past.

•These individuals already have access to the clients you’d like to connect with, giving you a head start.

2.Use LinkedIn’s ‘Connections of’ Feature:

•LinkedIn Sales Navigator allows you to view connections of a specific person. Simply enter the name of a competitor or advocate, and Sales Navigator will show you their connections.

3.Refine Your Audience:

•Use filters like job title, location, or industry to narrow your search. This helps you focus on the most relevant prospects for your business, such as marketing directors in the creative sector.

4.Create Custom Lists:

•Organise these prospects into a list and personalise your outreach. Mention the mutual connection in your message to make the approach feel warm and natural.
Why This Strategy Works:

By leveraging existing connections, you can bypass cold outreach and connect with people who are already aware of your industry. This saves time and increases your chances of building relationships with prospects who are genuinely interested in your offer.

Want to Learn More?

Ready to boost your client acquisition by tapping into your competitors’ and advocates’ networks? In our full training, we cover the step-by-step process to implement this strategy and more. Click here to join the live training

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

Next Episode

3 Simple Ways to Get Leads from LinkedIn Without Content or Ads

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Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights.
Key Links and Deadlines:

• Watch the full video replay of the training: https://www.kaffeen.club/3-simple-ways-training-wcc-bonus

Hurry! Replay access and the special bonus expire at Midnight GMT on Tuesday, 19th November 2024.

• Enrol in Win Clients Consistently and claim your limited-time bonus: We’ll build a year’s worth of handpicked LinkedIn leads (up to 5,200 prospects!) and provide ready-to-use messaging templates.

Sign up now to transform your LinkedIn strategy: https://www.kaffeen.club/3-simple-ways-training-wcc-bonus

What You’ll Learn in This Episode:

•How to identify and connect with your ideal prospects on LinkedIn.

•The secret to entering untapped markets in seconds.

•A bonus strategy to leverage LinkedIn groups and peer connections for ultra-targeted outreach.

•Why growing your audience with the right people is the key to consistent business growth.

•Real-world examples of how small businesses and creative agencies achieved up to a 1600% ROI using this approach.

Who This Is For:

•Solopreneurs and service providers offering high-ticket services (£10k+).

•Businesses struggling with referrals drying up or inconsistent lead generation.

•Anyone tired of “throwing spaghetti at the wall” marketing and seeking a simple, effective approach.

Why You Need This:

With nearly two decades of experience in creative industries and marketing, I’ve helped thousands of businesses implement high-impact, low-cost strategies to attract ideal clients. Win Clients Consistently is your chance to access my proven framework and eliminate the guesswork in lead generation.

Listener Perks:

•Learn how to build an audience of high-quality leads on LinkedIn.

•Discover the power of a consistent, automated outreach system that runs in the background while you focus on your work.

•Enjoy lifetime access to the course and resources—so you can rinse and repeat the strategy for years to come.

Don’t Miss Out:

Time is running out! The replay and bonus offer are only available

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time: