How To Create Crystal Clear Clarity Of Your Big Dream

Brandon has built and sold successful companies. He’s also helped many other people build their own. He is an investor, entrepreneur, author, and teacher. He is known for his ability to keep things simple, while being very thorough at the same time when creating a business.

Know Your Priority

Brandon is a really skilled business builder. Put simply he’s good at building a business the right way. Whether it’s identifying market opportunities, creating products, or keeping the books in order, he is on point.

We talked a lot about building business of course. But we also talk about relationships, achieving our goals in life and how to deal with things that can get in the way.

Cultivating meaningful relationships—be it with employees, clients, or other stakeholders—not only boosts the emotional intelligence quotient but also creates a reservoir of goodwill and trust that can be drawn upon during challenging times.

When it comes down to success in any of these areas, quite frankly in life, it’s all about knowing your priority and then focusing on that priority.

If you become overly co-dependent on people you won’t have a healthy relationship. So, the interesting thing we talke about was the counter intuitive need to focus on your self first in order to have positive relationships.

Self Care First

One of the things that we talked about was how self care is not at all selfish. For business owners, it can be easy to have the stress and rigor of managing your venture to have a negative impact on your self-care, yet these two elements are crucial underpinnings for sustainable success.

Self-care is not an indulgence but an investment that pays dividends in the form of improved decision-making, creativity, and resilience. A business owner in optimal physical and mental health is better equipped to steer the company effectively, make good decisions and inspire teams.

Brandon shared how he’s always had a commitment to exercise, bodybuilding and cycling from a young age. This is something that compounds, like interest, in a healthy way. The younger we start the better!

If you don’t take care of yourself first, you risk burnout. But you also won’t be available for the relationships that matter most to you. And this never ends well. So the funny thing is, taking care of yourself. Your spiritual, mental, physical health. Is the first step to being able to take care of others.

Build Business The Right Way

Brandon shares a bunch of the businesses he has worked on. He tells us about the ones that succeeded, failed, and those in between.

Often times the idea of “exiting” or selling your business can seem like a mystery. So it was fun hearing how he built and sold his online fishing business.

We talked about the importance of content creation in today’s entrepreneurial environment. How he got into content creation and the things learned along that journey.

How To Build A Business Plan

We got into a conversation that was an absolute masterclass for starting your own business. Brandon shared his tips for creating a plan that will work for you. It’s created in a way that actually tests your ideas and keeps things organized so you either win, or learn.

People often act like business plans are boring. But they shouldn’t be. A business plan should be the overall story of a project within your company. This should be something you really enjoy making. It is the story about what your business does, why it will work and how.

Quarterly, or at the very least twice a year, you should take some time to work on your business. Remove yourself from the day to day, review the plan and set goals that improve the different aspects of your business.

Here are the key topics that Brandon shared:

1. Know your elevator pitch. It’s not about you. Keep it under 30 seconds. Allow it to tell the story of the problem and solution that creates value for people.
2. What problem do you solve? In less than two minutes, describe what pain points are you trying to help your customer with? Fill in the blanks X, Y and Z. Person tries “X”. The pain they experience is “Y.” Existing solutions don’t work because “Z”.
3. What solutions do you provide? In less than two minutes, describe how your product, or service solves the problems in a simple to understand, or frictionless manner. Fill in the blanks Our solution helps you because it “A” “B” “C”. Example: Saves money, saves time and helps you connect with other creators quickly. It’s not the product, it is how the product solves the problems.
4. Describe and share your product. Customer story of using that product and how it works. Like giving a sample, how can you describe in a concise way what exactly the product is? Know all of the costs to produce every aspect of the product.