Just Keep Learning - Daniel Peretz How To Be A Serial Entrepreneur and Lifelong Learner

Daniel Peretz How To Be A Serial Entrepreneur and Lifelong Learner

09/19/21 • 57 min

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Our guest today stresses that life is simply better when we are working in areas connected to our passion. He destroys the idea that sales, or marketing are bad and helps us realize why it’s such an important part of seeing out our visions to help people.
Daniel Peretz, truly understands what it means to run multiple businesses. The idea of being an entrepreneur in a small way scares a lot of people off, but Daniel is an entrepreneur with many businesses.

Daniel opens up about how he got into entrepreneurship, the things he learned along the way and how anyone can do it with the right mindset. While it may not be for everyone, entrepreneurship could be for anyone. You just have to realize that you will fail and learn. You have to realize that there is no such thing as balance, rather compartmentalization that will really help you thrive.

He has an incredible resume when it comes to helping other businesses, or individuals in the creator economy achieve success. One of the most interesting things about Daniel is his ability to be open to the next idea as well. A true entrepreneur and lifelong learner.

With this attitude, you can be sure that Daniel’s brand will continue to grow and being a part of the journey is pretty awesome. Like all of our guests, he is an inspiring example of putting family first, continuing to pursue your passions, and making a lot of money in the process, but most importantly, being a good person along the way.

In episode 9 of The LEARNED Podcast, we talked about learning styles, online education, being in the military, balancing family life, and building businesses. Hope you enjoy it!

How To Be An Entrepreneur And Build Passive Income:

When you start a business, the key is to focus on the lifestyle you want and continually build toward that vision. Here are some steps to get started:

Goal one is to appreciate that you have to sacrifice a lot in the beginning.
The best way to start is to ask what lifestyle do you want in the end?
Then reverse engineer that process into small goals. What small goals would lead to eventually and actually generating passive income for you?
Avoid all the things that are distracting, shiny ideas and stay focused by building habits and systems that keep you healthy and on task.
Remember it takes time, but keep learning and keep going
Don’t worry about what you think will work. Focus on the people you serve, they will show you what will be successful. They are the key to success.
Make sure you stay positive in terms of cashflow, but decide with any given project whether the goal is to build revenue, or brand, or both.
There is no juggling. You have to compartmentalize so you can focus on fitness when you’re working out, focus on family when it’s family time and business when it’s business time.
Again, really focus on who your audience is and what solution they would like you to provide them. Do this with one product, or service at a time and then add more.
Sell first in a way that allows you to really test if something will be successful so you don’t waste time, or energy as you fail and learn quickly
When it’s time to grow your business, there are multiple ways, but I am a big fan of hiring micro influencers. To be honest many marketing strategies can work, you just need to test them out.

Memorable Quotes
“Say you’re selling a tie-dye shirt. Depending on your budget, I would look at nano, or micro-influencers, you know, anywhere between 5000 to 100,000 followers. In my opinion, it's cost-effective, and if you find the right one who has the right audience, then right away you're focused on your niche.”

“Look, you're not going to start this three, four months from now and start putting up one hundred videos in one day. You might as well start it now. Give yourself a platform and build over time.”

“There is no juggling. You have to compartmentalize. One for your sanity. And two, it's important that you give attention to your kids. Just like if I asked, would it be important for you to give attention to your business, you would say, hell, yeah, of course, it's important to me. Well, the same thing goes for kids. Same thing goes for your family. Give attention to them and put it in your calendar.”

Guest Bio

Daniel Peretz is the CEO at Click Connect Media, supporting businesses in growing media, brand, marketing and advertising. He has delivered millions of leads to local businesses through a business called Grow My GMB and built Tokfluence an influencer search database.
He is a speaker, business strategist, sales and marketing expert. As a family man, his goal is to build awesome businesses if his foundation of family, friends, and health is there first.

There’s always a ne...

In episode 9 of The LEARNED Podcast, we talked about learning styles, online education, being in the military, balancing family life, and building businesses. Hope you enjoy it!

How To Be An Entrepreneur And Build Passive Income:

When you start a business, the key is to focus on the lifestyle you want and continually build toward that vision. Here are some steps to get started:

Goal one is to appreciate that you have to sacrifice a lot in the beginning.
The best way to start is to ask what lifestyle do you want in the end?
Then reverse engineer that process into small goals. What small goals would lead to eventually and actually generating passive income for you?
Avoid all the things that are distracting, shiny ideas and stay focused by building habits and systems that keep you healthy and on task.
Remember it takes time, but keep learning and keep going
Don’t worry about what you think will work. Focus on the people you serve, they will show you what will be successful. They are the key to success.
Make sure you stay positive in terms of cashflow, but decide with any given project whether the goal is to build revenue, or brand, or both.
There is no juggling. You have to compartmentalize so you can focus on fitness when you’re working out, focus on family when it’s family time and business when it’s business time.
Again, really focus on who your audience is and what solution they would like you to provide them. Do this with one product, or service at a time and then add more.
Sell first in a way that allows you to really test if something will be successful so you don’t waste time, or energy as you fail and learn quickly
When it’s time to grow your business, there are multiple ways, but I am a big fan of hiring micro influencers. To be honest many marketing strategies can work, you just need to test them out.

Guest Bio

There’s always a ne...

Previous Episode

Stephanie Powell On How To Build A Brand That Has Impact

1 Recommendations

Our guest today stresses that now more than ever it is time for you to stop hiding and unleash your badass self. She stresses that just keep learning attitude in her own life. In this episode, we have some great conversations about priorities, authenticity and what really matters in life. She is an entrepreneur that wears her heart on her sleeve. Her priority is lending a hand to those in need. And she is an inspiring example of pursuing your full passions, while making some great money in the process.

Our guest in this episode, Stephanie Powell, truly understands what it means to pivot and reposition herself in life. She started out really not knowing what to do, got into education for thirteen years and still wasn’t sure. After trying a couple things based on her interests and following her omens she took a leap of faith to become a leader in business.

She has an incredible resume when it comes to helping people get clarity over what they want to do in life. And she has a specific skillset for helping people build personal, or company brands that have impact. She is a designer and coach who uses an all encompassing approach to outline and implement brand strategy for her clients. From the logo to the colours and messaging she knows how to help people show up for their audience in a bold, yet authentic way.

She is also a lifelong learner with big goals to become a speaker, continue to build her company and give back to those in need. Like all of our guests, she is an inspiring example of pursuing your passions, doing what you love first, while worrying about money second, and most importantly, being a good person along the way.

In episode 8 of The Just Keep Learning Podcast, we talked about growing up with struggles, resilience and building a badass business. Hope you enjoy it!

How To Figure Out What To Charge In Your Business
When you start a business, the key is to focus on breaking even as you build your brand. Here are some steps to figure out what that looks like:

With service based businesses in particular you have some flexibility when it comes to deciding on and evolving prices.
Sit down and write down all of your overall expenses (personal cash flow needs + business expenses)
Once you have this total you know your break even point and the minimum monthly money you must make in the business.
Multiply this number by 12 to get your annual revenue minimum
Working backwards, decide on your minimum amount per service hour to account for break even plus any profit and reinvestment amount you would like (how many hours do you need to work per week to achieve this annual goal?)
Take that hourly, or service based rate to the market and test it.
Get feedback and adjust accordingly.
This method seems simple, it’s just math, but take the time to apply it to the products and services you roll out to make sure it is sustainable.

How To Build A Personal Brand As A Speaker And Thought Leader
Ultimately it takes time, patience, networking and consistent brand development, but these steps will help you book more speaking gigs if that is your goal:

Recognize what stories you could tell. And realize that everyone has a valuable story. Our stories are not more, or less valuable than each other, they’re just different.
Appreciate that you likely will need some revenue, or savings to pursue this passion in the early stages as the brand grows.
Start putting your stories out there. Connect with audiences on social media, enter speaking contests, speak as much as possible for free, and be a guest on podcasts, or lives where you can share the story.
The key is to practice your storytelling, refine the stories and improve your comfort speaking. Get feedback and continue to adjust the way you tell stories, as it is a lifelong development process.
Once you feel ready to charge, fix up your website to include a speaker’s reel, some testimonials and a contact me page. Share this information with as many people as possible.
Continue to gain experience speaking, while taking the content from those speaking engagements and sharing it on social media. Be patient and repeat this process with links back to your website and the brand will scale.

Memorable Quotes
“I do believe everybody needs a website, because even if you don't ever sell anything, just think about how we operate. What's one of the first things we do? If we want to think about doing business with someone, we Google them and websites are the most important piece of Google content”

“To find your passion, you have to try things. If you’re stuck, find a quiet place where you won’t be disturbed and can focus. Grab a good old fashioned pen or pencil and a piece of paper, or journal and start li...

Next Episode

Noah Merriby On Philosophy, Personal Development And Learning Entrepreneurship

Noah has been called the “next Tony Robbins”. We talk about moving to Canada, learning English, entrepreneurship and goal setting. Specifically, we look at building businesses, marketing and how to improve online learning. In this episode of The Just Keep Learning Podcast, we also talked about how to create your own digital books, and the healthy way to grow an audience on social media.

He gets that Tony Robbin's nickname because he has a huge passion for lifelong learning, philosophy and personal development. While he appreciates the compliment, he is definitely carving out his own path. He has overcome a lot and shown a ton of resilience to start building his social media, business and life empire.

Noah Merriby is the type of person that makes you wonder “how do you get so much done?” But, he learned through trial and error, how to work smart, and not just hard.

Noah is the co-founder of Lurnus, an educational curation media brand. He also is a leader in social media growth, digital marketing and a big part of collaborations and content with us at Just Keep Learning.

While he started a university degree focusing on business and marketing, Noah quickly realized that focusing full time on building businesses he owns was the best decision. He knew that he could always go back and complete a degree if he needed to.

This is why we talk a lot in this episode about self-learning. The idea that we need a specific way to learn something is pretty traditional. It’s not to say school is unnecessary. But, it is to say we can learn in many other ways and each person learns differently.

Noah builds a lot of personal brand content on mindset, speaking and career goal setting. His most recent startup is Lurnus, which curates educational content for people to learn about many different topics.

Throughout the episode Noah opens up about being an immigrant to Canada and having to figure it all out at a young age. Another big part of his life was having to navigate bullying in school. It seems this challenge and the need for resilience paved the way for a solid foundation for being a business leader. We talked about why and how he got into entrepreneurship too. All about the things he learned along the way and how anyone can do it with the right attitude.

The books Noah has published so far are called, the habits of success, you are what you know, and genius at work. So, no doubt he is focused on all the right things when it comes to helping his audience be more productive and live with more joy.

We also talked about how to craft your life vision and take the first steps to grow as an online educator.

How To Craft Your Vision As An Online Business Leader:
One of the biggest challenges we have as creative entrepreneurs is crafting a fine tuned vision and knowing the steps to take. Here are some tips to help:

Take a piece of paper and pen
Go to a quiet place
Ask yourself, if a genie appears, what would you ask for in life?
Write down everything you think of with zero limitations.
Once you have a bunch of things pick one or two to focus on
Find mentors, courses and content to follow that are specific to that goal
Pick a platform to focus 80% of your growth and community building on
Craft something free that you give to your audience for joining your community, such as an e-book, guide, course, or exclusive opportunity
Avoid all the things that are distracting, shiny ideas and stay focused by building systems and habits that you put in daily

Memorable Quotes
“That book showed me that I can dream and that I can use my imagination to start creating a future of whatever I want to do. Really, just imagine, and then I can start working towards it. So I started imagining and I started thinking, where do I want to go? What do I want to achieve? And things started to build up for me.”

“At first, it was messy. At first, it was messy. I would just write, I would talk to somebody and figure out a problem, and then I'd write about it and then afterward, I'll try to organize everything together. Now I'm writing a new book called State of Creation, and this is a lot more organized.”

“I spent four months working on this business and 20 dollars in marketing, then it didn't work. I was like, oh, nobody likes it. I guess I'll drop it. Four years later, if I start working on other products, I launch my first ad and it doesn't perform well, I do something different. I refined the ads, test and it didn't work. And then again and again, and I keep refining it to a point where now I have ads running. I have ads running all the time and I get like a $0.01 per click. Which is insane. But I spent a lot of money to get to that point.”

Guest Bio

Noah Merriby is an Au...