
Buster Scher On Business Success The Right Way At Hoopsnation
08/31/20 • 46 min
1 Listener
Buster talks about the rise as a broadcaster, blogger, and business owner all before the age of 16. He’s built a social media giant in Hoopsnation and works with the NBA, record labels, athletes, and artists to increase their digital impact. We got to talking about school, dealing with the haters, how to start as a rapper and building businesses from a young age. But most importantly, how to follow your dreams while being a good person along the way.
Some of the links in this post may be affiliate links and if you go through them to make a purchase we may earn a commission at no additional cost to you. Keep in mind that we link these companies and their products because of their quality.
Best Remote Interview Recording Software: Squadcast
So, who better to kick The LEARNED Podcast off than someone who started building a pretty badass basketball media company from the age of 14?
I believe strongly that there is no such thing as a self-made person. In this episode, Buster Scher talks about this when it comes to how important collaboration is.. We discussed the idea that the music we loved growing up always brings us back.
We didn’t spend too much time discussing Buster’s come up, because it’s been so well documented in previous podcasts. You can check out a great episode from Jacob Kelly’s, “My Social Life Podcast” for example where they go over some of these great beginnings.
It was really powerful to hear Buster tell us how Seth Godin. Yes, THE Seth Godin, was the person who predicted Buster would start his career without going to college. Not only did it become the reality, but he’s also done quite well without it.
We talk about this notion for a little while about whether or not college is valuable. In my opinion, if you know a program that requires specific training, then it is a must.
Buster talks about how over-priced formal education is when it comes to the amount of time wasted and the price versus what you learn. He has some great ideas about what we should teach, such as networking in third grade. He also brings up the fact that curation may be the key to helping people learn in a digital world.
Maybe we won’t learn a lot of academic things on social media, but we don’t have to learn them from a college. So, where could we learn them from? Perhaps the key is people curating great learning so that people know where they can go to learn, from the best, for free, or close to it.
Right now, the only thing everyone has to do, aside from food is learning, and so we discuss how eventually major brands and corporations will take over education. It seems inevitable.
Entrepreneurial Mindset
Buster brings us into his mindset when he goes on to talk about how important it is to find your passions, discover what you love and really pursue it full speed. He says this was one of the main reasons why “bullying” didn’t impact him as much as it could have, because he was always so grateful with being able to try to do what he loves and tune the rest out.
When discussing the potential struggles with drugs and alcohol that youth face, Buster brought up a very important point. That we need to put people into more positions where their goal is so important to them that they will decide more and more often to choose to take the more efficient route. To do things that will help them achieve that goal.
A powerful moment was when Buster talked about enjoying what you do so much that the process is the fun part, not the end result. This is coming from someone who has millions of followers across multiple social media platforms, yet still practices what he preaches.
Buster is a big believer that the majority of things we do when we find our true passions are enjoyable. There will always be additives that aren’t as exciting, but if we audit life we definitely should enjoy seventy-five percent of it.
The humble nature that Buster brings to collaboration is truly incredible. Leveraging that level of being a great teammate makes it pretty obvious as to why he is rising to the top of the online business game.
Here are some things that came up in the episode that would help anyone looking to start their own online business.
Keys To Building A Business
- Collaboration is so important from a growth standpoint because it allows you to reach other audiences you may not have otherwise and teamwork makes things way more fun.
- Paying attention to the market is one of the first most important things you should do when starting in online business. Pay attention to those who are successful doing something similar to what you want to do. Study what they do and why they’re s...
Buster talks about the rise as a broadcaster, blogger, and business owner all before the age of 16. He’s built a social media giant in Hoopsnation and works with the NBA, record labels, athletes, and artists to increase their digital impact. We got to talking about school, dealing with the haters, how to start as a rapper and building businesses from a young age. But most importantly, how to follow your dreams while being a good person along the way.
Some of the links in this post may be affiliate links and if you go through them to make a purchase we may earn a commission at no additional cost to you. Keep in mind that we link these companies and their products because of their quality.
Best Remote Interview Recording Software: Squadcast
So, who better to kick The LEARNED Podcast off than someone who started building a pretty badass basketball media company from the age of 14?
I believe strongly that there is no such thing as a self-made person. In this episode, Buster Scher talks about this when it comes to how important collaboration is.. We discussed the idea that the music we loved growing up always brings us back.
We didn’t spend too much time discussing Buster’s come up, because it’s been so well documented in previous podcasts. You can check out a great episode from Jacob Kelly’s, “My Social Life Podcast” for example where they go over some of these great beginnings.
It was really powerful to hear Buster tell us how Seth Godin. Yes, THE Seth Godin, was the person who predicted Buster would start his career without going to college. Not only did it become the reality, but he’s also done quite well without it.
We talk about this notion for a little while about whether or not college is valuable. In my opinion, if you know a program that requires specific training, then it is a must.
Buster talks about how over-priced formal education is when it comes to the amount of time wasted and the price versus what you learn. He has some great ideas about what we should teach, such as networking in third grade. He also brings up the fact that curation may be the key to helping people learn in a digital world.
Maybe we won’t learn a lot of academic things on social media, but we don’t have to learn them from a college. So, where could we learn them from? Perhaps the key is people curating great learning so that people know where they can go to learn, from the best, for free, or close to it.
Right now, the only thing everyone has to do, aside from food is learning, and so we discuss how eventually major brands and corporations will take over education. It seems inevitable.
Entrepreneurial Mindset
Buster brings us into his mindset when he goes on to talk about how important it is to find your passions, discover what you love and really pursue it full speed. He says this was one of the main reasons why “bullying” didn’t impact him as much as it could have, because he was always so grateful with being able to try to do what he loves and tune the rest out.
When discussing the potential struggles with drugs and alcohol that youth face, Buster brought up a very important point. That we need to put people into more positions where their goal is so important to them that they will decide more and more often to choose to take the more efficient route. To do things that will help them achieve that goal.
A powerful moment was when Buster talked about enjoying what you do so much that the process is the fun part, not the end result. This is coming from someone who has millions of followers across multiple social media platforms, yet still practices what he preaches.
Buster is a big believer that the majority of things we do when we find our true passions are enjoyable. There will always be additives that aren’t as exciting, but if we audit life we definitely should enjoy seventy-five percent of it.
The humble nature that Buster brings to collaboration is truly incredible. Leveraging that level of being a great teammate makes it pretty obvious as to why he is rising to the top of the online business game.
Here are some things that came up in the episode that would help anyone looking to start their own online business.
Keys To Building A Business
- Collaboration is so important from a growth standpoint because it allows you to reach other audiences you may not have otherwise and teamwork makes things way more fun.
- Paying attention to the market is one of the first most important things you should do when starting in online business. Pay attention to those who are successful doing something similar to what you want to do. Study what they do and why they’re s...
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Just Keep Learning Podcast Episode 0 JustTries
Everyone has the ability to chase their dreams. Yet, we let so many things get in the way.
Everyone has the ability to be a great teacher. Yet, we overcomplicate.
If you are listening to this right now, thank you.
Contrary to popular belief, the most difficult thing in starting a show is not getting started. It’s getting people to know about it. If you like learning, growth mindset and vulnerability, then this podcast is for you!
Welcome to the trailer for The Just Keep Learning Podcast, I’m your host, Justin aka (@JustTries).
All of our guests are great role models in their field.
We interview many of the greats when it comes to podcasting, community management, social media, digital products, online marketing, memberships, blogging and more...
By listening wherever you are, at whatever speed you’d like you can learn how to pursue online business for yourself.
Check out some of these gems from upcoming episodes:
- Amy Blaschka - “Everyone is a leader. Everyone can be a leader. It’s really about how you move through life.”
- Jacob Kelly - “Everyone tends to be their most P-R’d version of themselves on social media. We curate what we decide to share. Although we are starting to see a shift.”
- Irina Buse - “Yea I did my job, but I was never the best. I did what I had to do. But the system is very good at telling you that if you’re not good at everything then you are no good.”
- Jordan Paris - “The goal should always be to find evidence that disconfirms your most cherished beliefs and those of others, that is true science. Confirmation bias, that’s what we’re fighting here.”
- Karla Gregg - “If you put different skills, something you’re good at and something someone else is good at, it’s going to be a power team So yeah, I definitely believe in collaboration.
- Buster Scher - “I think everybody, at a very young age, knows what they love. Now, most people don’t think they know what they love. But whatever you spend the most time doing, that’s what you love!”
Our biggest challenge is to make sure that this show gets to the people who need it most. If you know anyone with an interest in learning, or starting their own online business, please pass it along, subscribe, and leave a review.
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Next Episode

David Speed UK On Podcasting & Painting as a Creative Rebel
Everyone can learn to turn their creative passions into a business. In this episode of Just Keep Learning, David Speed of Creative Rebels UK talks about how to build a creative business, especially if school isn’t for you. Other advice includes how to ignore the haters and become successful in pursuing your passions, starting a podcast and much more!
We tackle how to get started with monetization of your creativity. But we also go deep on the way the education system fails so many of us and talk a lot about how to start a podcast.
In this episode, David talks about dark times and how learning to becoming a better painter helped him regain happiness. He shares his experiences with learning, inspiration from his dad about being an entrepreneur, becoming a public speaker and much more.
We appreciate you being here! Be sure to leave the podcast, “Just Keep Learning” ratings and reviews because it will help people who need it be better able to find it. Also, if you want a shoutout, simply share an image of the episode, you listening, or your takeaways and share it @JustTries anywhere on social.
Episode Notes
We discussed the idea that creative people are often made to feel like outsiders. The right brain, random, creative rebels are people who just want to be free to share their art. But, how do you monetize this? How do you pay the bills and support your family long term with a creative career?
We discuss the concepts of patience, perseverance and knowing your own big dreams when it comes to building the life you want, instead of what other people tell you to do. David has proved to the world that this can be done and one of his greatest passions is sharing how to do this with youth, teachers, parents and companies to help them do it for themselves.
David talks about how mainstream education was built as a system to fuel factories with workers a hundred years ago. We talk about how important learning is and what the difference is compared to education. Learning is everything.
David also has a pretty wise belief that learning leads to mental health. It seems roundabout, but it’s not. If you’re engaged with lifelong learning, then you will progress in your passions and as you make progress you will feel happiness more often. One of the main things that ran throughout this episode was the concept of how to start a podcast yourself.
Keys To Starting A Podcast
- Our rule was that we only do in person podcasts. But we realized it’s better to be flexible, and use things like Zoom calls to overcome barriers to working with guests. And when you think about it, some of the biggest one’s like Tim Ferris have always been remote.
- Pick a name and go with it, use the best equipment that you currently have and get started, that’s the best way to learn and build at the beginning.
- Don’t listen to the haters, or those that don’t care about the show. They don’t matter. People will judge you for starting a podcast but you don’t want them in your audience anyways.
- When it comes to the information you discuss and share be sure to keep the end user in mind. What do your listeners like to hear and in what format? As you grow to understand your audience your show will evolve and adjust. It’s ok to get creative, but be on topic and on point for them more often than you are not.
- One thing about the type of content you make for your show, and it’s amazing is that podcasts are evergreen. So, that means that as a show grows and more people are exposed to it, they can always go back and find earlier episodes. The key is to build content that you know once you develop a following and subscriber base that you are leaving things they will still love to go listen to.
- When it comes to getting people on your show, potential guests are busy, so I understand them being protective of their time. At the same time, you know, I think it's totally worth the effort to just try, because if you ask a hundred people, one of them will say yes. It becomes a numbers game.
- To grow your show, don’t go chasing followers. This way you will build an engaged audience that truly cares what you are building. What you should do is plant as many flags as possible. A flag is every piece of content, or networking interaction you have. Touch points with potential supporters and collaborators. Doing this more and more ensures that opportunities and support for your work will flow to you. It's always worth planting the flag because you never know who will see it.
School Talk
School was not the right fit for David. He made it through, but for a world class artist, he only ever got C’s in his favorite subject of art. In main school he felt like an outsider who didn’t belong. Even in art he was never considered good. In fact, one teacher told him that he needed to fin...
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