Insider's Guide to Booking Big Name Guests on Your Podcast and Building Relationships with a PR Firm with guest Industry Expert Andi Albin
08/19/21 • 30 min
Andi Albin, founder of Remix PR joins Paula to share about how podcasters (or YouTubers) can book celebrity and big name guests, how to find the right contact person for them at a PR or digital agency, and how to promote episodes (and get VIPs to also promote them, too) to share the interview and grow your audience.
If you have a podcast that does interviews, you likely have a bucket list of dream guests that you really want to interview. When I was just starting out, it seemed hard to book VIPs. Either I didn't know who to contact, or I wouldn't get a reply to a pitch, or I was admittedly too timid to reach out. Once I had a guest booked, I wasn't sure how to best work with the PR firm or the guest themselves. Of course, I hoped big name folks would also share our conversation when it went live but it was a matter of trial and error to see what worked, and what didn't.
Today, I'm delighted to have the founder of Remix PR on to talk all about how to book and work with big name guests for your podcast (or YouTube show, or really, anywhere). It's a mix of art and science, and I can't wait for you to hear her tips and tricks.
In this discussion, Andi Albin shares:
the right contact people to email or DM when you want to book a celebrity for your podcast
how to work with PR firms
why relationships are super important in the industry, and how to build and keep a great relationship with your contacts
setting expectations around when or how a celebrity might share your podcast interview
how to make it easier for celebrity guests to promote your show
specifics on what to do (and what not to do) as you build your network of contacts for your own podcast
Read the full episode notes on my site.
Sign up for my Jump Start Podcast Community (free)
Andi Albin, founder of Remix PR joins Paula to share about how podcasters (or YouTubers) can book celebrity and big name guests, how to find the right contact person for them at a PR or digital agency, and how to promote episodes (and get VIPs to also promote them, too) to share the interview and grow your audience.
If you have a podcast that does interviews, you likely have a bucket list of dream guests that you really want to interview. When I was just starting out, it seemed hard to book VIPs. Either I didn't know who to contact, or I wouldn't get a reply to a pitch, or I was admittedly too timid to reach out. Once I had a guest booked, I wasn't sure how to best work with the PR firm or the guest themselves. Of course, I hoped big name folks would also share our conversation when it went live but it was a matter of trial and error to see what worked, and what didn't.
Today, I'm delighted to have the founder of Remix PR on to talk all about how to book and work with big name guests for your podcast (or YouTube show, or really, anywhere). It's a mix of art and science, and I can't wait for you to hear her tips and tricks.
In this discussion, Andi Albin shares:
the right contact people to email or DM when you want to book a celebrity for your podcast
how to work with PR firms
why relationships are super important in the industry, and how to build and keep a great relationship with your contacts
setting expectations around when or how a celebrity might share your podcast interview
how to make it easier for celebrity guests to promote your show
specifics on what to do (and what not to do) as you build your network of contacts for your own podcast
Read the full episode notes on my site.
Sign up for my Jump Start Podcast Community (free)
Previous Episode
The 6 Things Ad Agencies Do That You Can Steal to Improve Your Podcast Production
In this episode, we’re going behind the scenes and looking at what advertising agencies do to churn out creative work for clients. As a project manager with twenty years of experience, I find the projectization of creativity to be fascinating. And, as a podcaster and podcast producer I know that there’s lots to learn from how these companies structure their work and workflow.
Here are the 6 things. Tune in to hear how they apply to your podcast, or read the full list on my website.:
1. Ad agencies partner structure and workflow with creativity
2. Ad agencies always define the “why” behind the creativity
3. Ad agencies further define the “why” to include the psychographics
4. At ad agencies, the creative or “concepting” phase of a project happens with a creative team that has defined roles.
5. Ad agencies use creative project management principals to schedule, and create projects.
6. Ad agencies have departments of people defined by their focus.
Read the full episode notes on my site.
Sign up for my Jump Start Podcast Community (free)
Next Episode
Is it Time to Change, Rename, or End Your Podcast? Four Podcasters Look at the Options
In this podcast episode, I'm speaking to three other podcast hosts about what they've experienced in changing up their shows. I'm super honored to have each of them join me, and I deeply admire them as outstanding podcasters with remarkable shows.
I'm speaking to Liz Applegate, Andrea Owen, and Elsie Escobar about what they've experienced in changing up their podcasts. We're covering:
Changing up your show with a mini series
Liz Applegate of Midlife Schmidlife joins to talk about how she decided to do a mini-series after she'd stepped away from her podcast for about a year. She had played with the ideas of starting a new show, and decided to simplify and do the easiest thing: keep the show name, the intro/outro, the music and the cover art and just add in a new topic that was speaking to her in the moment. The result was that she rekindled her joy of podcasting and has decided to jump back in with her show, with new episodes scheduled to come out in October 2021.
Liz Applegate’s Podcast, Website, and Community
When to consider changing the name of your podcast
Andrea Owen is well known for her delightful show, "Your Kick-Ass Life." She loved the name, and also eventually wrote a book with the same title. A few years passed and she felt that she needed a new name: for her show, her business, and for another book that's just come out, too. She decided to change it all over to "Make Some Noise" to reflect the new direction and branding she chose. She loves this new name and is excited about moving forward with it.
Andrea Owen’s Podcast, Website, and new book (Make Some Noise)
Listen to Andrea’s discussion on Jump Start Your Joy
Should you start a second show?
I started podcasting with one show: Jump Start Your Joy. It's been lovely, AND since I started I have also changed my career to being a podcast producer. There were topics that I wanted to cover that did not really fit into the first show. I took a long time considering how I wanted to address my new passion, and decided that it was with a new show.
What happens when it's time to end a show?
Elsie Escobar of She Podcasts and Libsyn started her podcasting journey with a show about Yoga: Elsie's Yoga Class. Her website and branding was all focused on "Yogeek." After several years, she decided to retire that brand. She has also stopped creating new episodes for her yoga class show - and she talks about what happens when you embrace change. And even though it may be uncomfortable to let go of something you've created for several years, change is inevitable.
Read the full episode notes on my site.
Sign up for my Jump Start Podcast Community (free)
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