67 - How YouTube Trends Affect Video Marketing for Jewelry Brands

02/18/20 • 14 min

Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may be wondering how to create content that’s in line with current YouTube and other video trends. In this episode, we’ll explain how your target customers are using video to discover new brands and shop, so you can reach them effectively.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/17/how-youtube-trends-affect-video-marketing-for-jewelry-brands/

Check out the accompanying blog post here: https://joyjoya.com/2020/02/17/how-youtube-trends-affect-video-marketing-for-jewelry-brands/

Previous Episode

66 - Benefits of Video Marketing for Your Jewelry Brand

Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. However, most don't invest nearly as much effort into video, which can potentially communicate a brand story even more effectively than photos. In this podcast episode, we discuss the benefits of video for your jewelry brand.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/07/benefits-of-video-marketing-for-your-jewelry-brand/

Next Episode

68 - Interview with Video Marketer Owen Cappellini

In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views and have been watched for more than 2 million hours. We focus mostly on Owen's experience with growing Teddy's watch-focused YouTube channel and how jewelry brands can use video marketing in a strategic way.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/21/interview-with-owen-cappellini-about-video-marketing-for-jewelry-brands/