284 - Carousels? Reels? What's Up With Instagram For Jewelry?

04/15/24 • 22 min

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?"

Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?

I've recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram @joyjoyamarketing.

My deep dive has revealed a crucial insight: there's no one-size-fits-all strategy that guarantees success for every brand. Each one has its unique aspects. Understanding your analytics is key to making informed decisions. But is posting on Instagram all there is to it? Stay tuned to discover more.

Transcript: https://joyjoya.com/instagram-jewelry-businesses-2024

00:00 Start 1:55 Primary Episode Content 16:50 The Gold Mine

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?"

Transcript: https://joyjoya.com/instagram-jewelry-businesses-2024

00:00 Start 1:55 Primary Episode Content 16:50 The Gold Mine

Previous Episode

283 - Hero Images for Jewelry Ecommerce and Digital Marketing

Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing"

Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing.

The term "hero image" originates from web design and refers to the prominently large and often wide image that captures your attention at the top of a website or an email campaign before any scrolling occurs. This image may sometimes feature overlaid text or photos, and can even extend to videos or carousel sliders.

The purpose of the hero image is to reassure your visitors or viewers that they've arrived at the right destination. Upon viewing the hero image, individuals should feel a connection to your brand and/or a resonance with the products you offer. It's meant to be an inviting gateway that encourages exploration, similar to the welcoming display window of a physical jewelry store.

This is your chance to showcase your brand's identity and inject visual appeal into your homepage or email campaign, especially since other design elements on most effective ecommerce sites and email campaigns should be simplified to ensure the thet load efficiently across various devices. When someone enters your online store via the homepage, the hero image lays the groundwork for their shopping experience online.

If you're eager to discover how to maximize the impact of hero images on your website and emails, continue listening to or watching this episode.

Transcript: https://joyjoya.com/hero-images-for-jewelry-ecommerce-and-digital-marketing

00:00 Start 2:55 Primary Episode Content 16:21 The Gold Mine

Next Episode

285 - The 10 Essentials of Managing Your Ecommerce Jewelry Store

Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store"

Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure.

I've been chatting with some jewelry business owners who have their online store on Shopify but aren't fully familiar with all of Shopify's features and capabilities. Maybe they relied on a developer before and never fully got the hang of it themselves.

If you don't have a dedicated ecommerce team for your online shop, it's vital to grasp some basics. While I'll focus on Shopify, the same principles apply to other platforms too, like Squarespace and Wix.

Think about it like this: running an online jewelry store is similar to running a brick-and-mortar one. Just like you need to know how to switch on the lights and open the display cases, understanding your ecommerce system is crucial. Even though it's online, it's just as important. Take some time to understand it, and I'll explain why in this episode.

Transcript: https://joyjoya.com/jewelry-ecommerce-essentials

00:00 Start 2:19 Primary Episode Content 25:32 The Gold Mine