220 - THE GOLD MINE - 6 Jewelry Brands With Stand-Out Holiday Marketing

12/14/22 • 14 min

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about my favorite merchandising and marketing in the jewelry industry this holiday season. In my downtime, I've been spending a lot of time window shopping, and I love to see/admire what brands are doing at this festive time of year to stand out from the competition and tell impactful stories.

I'll be discussing:

6 brands that have stood out to me with their merchandising and marketing
Notes for next year

Learn more: https://joyjoya.com

I'll be discussing:

6 brands that have stood out to me with their merchandising and marketing
Notes for next year

Learn more: https://joyjoya.com

Previous Episode

219 - Brand Activations and Visual Merchandising for Jewelry Businesses

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we'll be covering:

What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
How can a brand's personality be expressed through a brand activation?
What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
...and more!

Sparkle Award:

Lark & Berry - https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

Next Episode

221 - The Future of Virtual Jewelry and the Jewelry Metaverse

In this episode, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life through AR and VR technologies.

In this episode, we'll be covering:

What are some of the challenges and opportunities in virtual jewelry today?
How can indie designers start exploring the possibilities of designing for the metaverse?
What's "phygital jewelry"?
Why should traditional (physical) jewelry brands consider a jump into the metaverse, and what are some strategic ways that they can get started?
...and more!

Sparkle Award:

Mejuri's Collaboration With Piecework - https://mejuri.com/shop/products/golden-hour-puzzle

News Articles:

Announcing new Instagram content scheduling

https://business.instagram.com/blog/schedule-content-instagram

How to improve E-A-T for websites and entities

https://searchengineland.com/improve-e-a-t-for-websites-entities-389799

Permanent Jewelry Continues to Evolve With More Styles and Options

https://www.jckonline.com/editorial-article/permanent-jewelry-evolution/

Check out JEVELS: https://jevels.com/

Connect with Zuzana: https://www.linkedin.com/in/zuzana-bastian-5934505b/

Transcript: https://joyjoya.com/virtual-jewelry-metaverse