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Forces Friday: Habit of the Present
Jobs-to-be-Done Radio
09/20/13 • 28 min
Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using ... Read More
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Jobs-to-be-Done Radio: Examining Price and Value with JTBD
Jobs-to-be-Done Radio
09/08/14 • 41 min
On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how ... Read More
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Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment
Jobs-to-be-Done Radio
02/06/15 • 52 min
When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us ... Read More
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Forces Friday: Pull and Anxiety
Jobs-to-be-Done Radio
06/17/13 • 36 min
We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes ... Read More
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Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Jobs-to-be-Done Radio
04/06/17 • 39 min
In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project ... Read More
Ash Maurya on Jobs-to-be-Done and Running Lean
Jobs-to-be-Done Radio
06/30/14 • 44 min
On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated ... Read More
Alan Klement on Designing Around Jobs-to-be-Done
Jobs-to-be-Done Radio
02/18/14 • 48 min
How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of ... Read More
JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio
Jobs-to-be-Done Radio
02/27/14 • 60 min
“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty. In the internet world he would wait four weeks and then email everyone who has ever been at ... Read More
Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio
Jobs-to-be-Done Radio
04/02/14 • 45 min
It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us ... Read More
Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
Jobs-to-be-Done Radio
03/31/15 • 46 min
This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to ... Read More
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