Lou Franco Talks Software Jobs

02/16/12 • 25 min

This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio. Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software ... Read More

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The Jobs that 5-Hour Energy Drink is Hired For

In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the ... Read More

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Unpacking the Progress Making Forces Diagram

This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done: The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to ... Read More