Adding Jobs-to-be-Done to a Persona-Based Product Development Process

04/06/17 • 39 min

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project ... Read More

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Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to ... Read More

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Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they ... Read More