#160 Mike Rhodes & Frederick Vallaeys - Integrating AI in your way of working
03/15/25 • 59 min
In this episode of the Jerrel Arkes Podcast, host Jerrel Arkes and co-host Mark Grasmayer talk with two experts about AI and PPC: Mike Rhodes (former owner of one of Australia's largest independent agencies, now AI tool developer) and Frederick Vallaeys (ex-Googler and Silicon Valley veteran).
The guests share their vision on how AI is transforming the marketing landscape. They discuss why keywords and landing pages might disappear, how marketers can best experiment with AI tools, and why it's important to focus on experimenting and iterating rather than perfect prompting.
They also explore the future of search and advertising, with experts expecting conversational AI to play an increasingly important role in the customer journey. The episode concludes with a discussion about the growing importance of personal branding in an AI-driven world.
In this episode of the Jerrel Arkes Podcast, host Jerrel Arkes and co-host Mark Grasmayer talk with two experts about AI and PPC: Mike Rhodes (former owner of one of Australia's largest independent agencies, now AI tool developer) and Frederick Vallaeys (ex-Googler and Silicon Valley veteran).
The guests share their vision on how AI is transforming the marketing landscape. They discuss why keywords and landing pages might disappear, how marketers can best experiment with AI tools, and why it's important to focus on experimenting and iterating rather than perfect prompting.
They also explore the future of search and advertising, with experts expecting conversational AI to play an increasingly important role in the customer journey. The episode concludes with a discussion about the growing importance of personal branding in an AI-driven world.
Previous Episode
#159 Rand Fishkin - The end of website traffic - living in a zero-click world
Rand Fishkin reveals why traffic-focused marketing is dying and what's next in this eye-opening conversation at Friends of Search Amsterdam 2025. As the founder of SparkToro and former CEO of Moz, Rand shares powerful insights about the shift to "zero-click" content and why your marketing strategy needs a complete overhaul.
Learn why chasing website traffic might be hurting your business, how social platforms are changing the game, and what really works in B2B marketing today.
Next Episode
#161 Lily Ray - AI overviews, AI content and E-E-A-T
In this episode, host Jerrel Arkes interviews Lily Ray, VP of SEO Strategy & Research at Amsive, recorded at Friends of Search in Amsterdam on March 13, 2025. Lily shares her expertise on EEAT, Google's algorithm updates, and the impact of AI on search results. She discusses strategies for businesses to enhance online visibility by promoting authentic experts and addresses evolving SEO practices due to the rise of AI-generated content. Lily emphasizes the importance of original, high-quality content that provides genuine value to audiences beyond just SEO.
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