
Greatness Through Incremental Improvement With Borya Shakhnovich, CEO, airSlate
07/26/22 • 41 min
Is it the concept or the process that truly sets great companies apart from the rest? Borya Shakhnovich, the CEO of the workflow automation company airSlate, suggests that entrepreneurs are better served improving on an imperfect idea rather than trying to create the perfect one. Tune in to hear about the “kaizen” approach that airSlate takes toward innovation.
Tune in to learn:
- About airSlate (04:15)
- About the “kaizen” approach to building software at airSlate (19:13)
- How Borya measures success at airSlate (24:05)
- About Borya’s leadership style (28:54)
IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
Is it the concept or the process that truly sets great companies apart from the rest? Borya Shakhnovich, the CEO of the workflow automation company airSlate, suggests that entrepreneurs are better served improving on an imperfect idea rather than trying to create the perfect one. Tune in to hear about the “kaizen” approach that airSlate takes toward innovation.
Tune in to learn:
- About airSlate (04:15)
- About the “kaizen” approach to building software at airSlate (19:13)
- How Borya measures success at airSlate (24:05)
- About Borya’s leadership style (28:54)
IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
Previous Episode

Making Reproductive Healthcare Accessible With Carrie SiuButt, CEO of SimpleHealth
Is telemedicine the future for reproductive healthcare? Carrie SiuButt, CEO of SimpleHealth, suggests that increased virtual reproductive healthcare will enhance traditional approaches to care. Listen in to learn how Carrie’s personal health journey has also guided her career path.
Tune in to learn:
- (00:38) SimpleHealth's mission, including using data to offer dynamic healthcare
- (16:37) How differing state telehealth regulations are a challenge
- (19:45) About the future of telemedicine for reproductive healthcare
- (21:37) How to build the right team for success
Mentions:
- “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell
IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
Next Episode

An Innovation ‘Ecosystem’ With Kit Colbert, CTO, VMware
The IT world has many talented innovators, but they often work with outdated or overly complex software systems. Kit Colbert, the Chief Technology Officer at VMware, asserts that the virtualization company is helping set the table for these developers to flourish. Tune in to hear Kit explain how the synergistic relationship between VMware and its customers creates an “ecosystem” of innovation.
Mention:
- “Top Data Security Trends for 2022” (Salesforce research report)
Tune in to learn:
- What VMware does (05:47)
- What Kit has seen as effective practices to oversee various technologies (12:43)
- What Kit is excited about in the VM industry (24:18)
- About Kit’s experience with vMotion (38:45)
IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
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