Noshing With Rebecca Weintraub & Steven Lewis – April 14, 2022

Authors, InCredible Communication: Uncover the Invaluable Art of Selling Yourself

This week, Ira spoke with Rebecca Weintraub and Steven Lewis, authors of InCredible Communication: Uncover the Invaluable Art of Selling Yourself (published by Bloomsbury Business). In this communicative episode of Ira’s Everything Bagel, Rebecca and Steven talk about their successful remote partnership (with only one in-person meeting at USC; why they wanted to make the book approachable, yet filled with data; what the research tells us about communication; why perception is reality (“their perception is your reality”): why your credibility doesn’t live within you; the art of active listening; why the best communication is when you understand the motivation of the listener; how, in the realm of employment interviews, Zoom is a great eliminator but not a great hirer; the demise of the water cooler factor in virtual work; and the importance of “connective tissue” within an organization.

Rebecca Weintraub, PhD is an expert in strategic communication, leadership and organizational communication. She is a Clinical Professor of Communication and Director of the Master’s Program at the USC Annenberg School of Communication. Over the course of her career she has worked as a communication consultant and a corporate communication executive. Her clients have included senior executives from an array of industries including infrastructure, publishing, aerospace, automotive and military.

Steven Lewis is a Communication Strategist with an extensive background in training creative corporate leaders on their presentation skills. He is an elite personal presentation trainer who has worked with senior executives at NBCUniversal, Warner Bros., Verve Mobile, Hulu, Paramount, Fox and Stitch Fix. He has worked with various directors and actors for their promotional tours, including Tom Cruise, Zac Efron and Jennifer Lawrence.

He is also an Emmy Award winning TV Executive Producer, with a keen understanding of how to bring out the best in talent. Previously, Steven co-founded Greystone Communication, and has worked as a Producer at MTV. He was then a partner at Media Savvy, a media coaching firm.