BMP218 Stella Orange: How to Experiment With New Ways of Marketing That Don't Feel Manipulative
09/25/17 • 34 min
I'm excited to introduce today's guest, Stella Orange. Back when I first started talking about finding new ways of marketing, a friend suggested that I check out Stella. I instantly loved what she had to say, and invited her to be a guest on the show. The day has finally arrived, and I can't wait for you to hear this episode.
About StellaStella Orange teaches coaches, healers and consultants how to effectively market their business by telling a better story in their marketing— the story of the hero called to more. A professional copywriter whose writing has generated millions of dollars in sales, Stella knows that the story we tell in our marketing matters a lot, because on a deep level, it shapes how people think about themselves and what’s even possible for them. Three times a month, Stella hosts a 90-minute Shut Up And Write session via videoconference for members of her Write Club community. She is based in Buffalo, New York, where she lives with her husband, the Philosopher, and their dog, Chachi. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at www.stellaorange.com/newmarketing.
Listen to this episode What You’ll Learn- What's wrong with old marketing, and why it's not working as well as it used to
- How to forge a new way forward by experimenting with New Marketing
- Where to find other people and organizations who practice New Marketing
- How Joseph Campbell's hero's journey can inspire your business marketing
- How we can create deeper connections with people
- Click here to subscribe via iTunes
- Click here to subscribe via RSS
- Click here to subscribe via Stitcher
If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.
I'm excited to introduce today's guest, Stella Orange. Back when I first started talking about finding new ways of marketing, a friend suggested that I check out Stella. I instantly loved what she had to say, and invited her to be a guest on the show. The day has finally arrived, and I can't wait for you to hear this episode.
About StellaStella Orange teaches coaches, healers and consultants how to effectively market their business by telling a better story in their marketing— the story of the hero called to more. A professional copywriter whose writing has generated millions of dollars in sales, Stella knows that the story we tell in our marketing matters a lot, because on a deep level, it shapes how people think about themselves and what’s even possible for them. Three times a month, Stella hosts a 90-minute Shut Up And Write session via videoconference for members of her Write Club community. She is based in Buffalo, New York, where she lives with her husband, the Philosopher, and their dog, Chachi. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at www.stellaorange.com/newmarketing.
Listen to this episode What You’ll Learn- What's wrong with old marketing, and why it's not working as well as it used to
- How to forge a new way forward by experimenting with New Marketing
- Where to find other people and organizations who practice New Marketing
- How Joseph Campbell's hero's journey can inspire your business marketing
- How we can create deeper connections with people
- Click here to subscribe via iTunes
- Click here to subscribe via RSS
- Click here to subscribe via Stitcher
If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.
Previous Episode
BMP217 Holly Worton ~ Why It Takes Time to Build a Platform and Get Visible (& How to Supercharge It)
I'm back again, with another solo episode! This week I talk about why it takes time to build a platform and get visible in a big way. I talk about getting visible, getting noticed, and being consistent...and why it's so important to start NOW. I also talk about how you can supercharge (is that actually a word?) the process and speed things up...IF you are ready, willing, and able to do the scary stuff. I also talk about what that scary stuff entails, should you be willing to venture outside your comfort zone!
Listen to this episode What You'll Learn- Why it takes time to build a platform and get visible in a big way, despite what the marketing gurus tell you
- How you can supercharge your visibility (hint: it requires doing the scary stuff)
- The questions you need to ask yourself to ensure that you're willing to do what it takes
- What you can do to build your platform even if your business isn't actually your #1 priority
- How you can take action today to boost your platform and your visibility
- My appearance on Cara Wilde's The Way of the Sensitive podcast
- My appearance on Shelby Forsythia's Coming Back podcast
- Interview with Marie Forleo
- Redefining Visibility, the self study program
- Click here to subscribe via iTunes
- Click here to subscribe via RSS
- Click here to subscribe via Stitcher
If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.
Next Episode
BMP219 Holly Worton ~ How to Crack the Code to YOUR Business Blueprint
I'm back again, with another solo episode! Today, I'm talking about how to crack the code to YOUR business blueprint, so you don't have to waste time and money trying to use someone else's.
Listen to this episode What You'll Learn- What I mean by business blueprint, and what are the elements that make it up
- Why you need to create YOUR own blueprint, and not use someone else's
- How to create your own blueprint
- The specific questions you need to ask yourself
- The attitude you need to have to approach this process
- Windmill Hill channeled message
- Redefining Visibility
- Fabeku Fatunmise
- Denise Duffield-Thomas
- Marie Forleo
- Click here to subscribe via iTunes
- Click here to subscribe via RSS
- Click here to subscribe via Stitcher
If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.
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