Into The Podverse

Tony Doe tackles five stubborn podcasting myths that hold many creators back. From the belief that expensive gear is essential to the idea that success requires thousands of listeners, he breaks down these misconceptions and offers practical insights for indie African podcasters. Discover why content and engagement matter more than follower count, why you don't need to be an expert to start, and how audio podcasting remains powerful despite the rise of video. He also debunks the myth that it's "too late" to start a podcast, especially when there are unique African stories yet to be told.

From the success of Podfest Cairo 2023 to the launch of new podcasts like "Being Black in Britain," this is an exciting time for the podcast industry. Additionally, we've seen the acquisition of Podcast Business Journal by Podnews and the criticism of a group of podcasters who refer to themselves as "alpha males." As always, there are challenges to overcome, such as ad overload and finding ways to stand out in a crowded market, but the passion and creativity of podcasters continue to shine through.

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Host/Rap: Tony Doe

Music: TeckZilla - Bandcamp

Support: The Pod Tee Shop

For inquiries & support please email us at [email protected]

Have you ever met someone who has never listened to a podcast? It may seem hard to believe, but they do exist! To help the podcast industry continue to grow, Tink Media launched Adopt-a-Listener this April. The initiative encourages you to recommend a podcast to someone who has never listened before and help them discover the joy of podcasting. As a proud supporter of Adopt-a-Listener, we encourage you to visit tinkmedia.co/adopt to learn more and get involved.

In this enlightening episode of "Into The Podverse," host Tony Doe sits down with Kevin Masaba, a Ugandan radio, podcast, and audio consultant, and talent coach, whose passion is breathing new life into radio through podcasting. As Kevin shares his vision for revolutionizing audio media and engaging the youth, we dive deep into the heart of audio evolution.

From his first encounter with podcasting during the pandemic to his innovative pop-up studio concept for schools, Kevin outlines the transformative power of podcasts in content consumption. He challenges the traditional radio schedule, advocating for the on-demand listening that podcasts offer and confronts the scepticism surrounding this emerging medium.

Discover how Kevin is navigating the obstacles of introducing podcasting as a viable career path, especially to older generations, and how he's leveraging the ubiquity of smartphones to empower creators. His mission is clear: to democratize media and inspire a new wave of content creators.

Witness the excitement as students react to recording their voices, and the potential career opportunities that arise from their newfound skills. Kevin's collaboration with Victoria University could pave the way for dedicated recording facilities, further cementing podcasting's place in the future of media.

Learn why Kevin believes podcasts are as essential as social media, and how they can serve as authentic communication tools for various organizations. He envisions a future where pop-up podcast studios can be deployed anywhere, giving everyone a platform to share their voices.

Lastly, Kevin reflects on his 20+ years in FM radio, the clarity of podcast metrics versus the ambiguity of traditional radio audience measurements, and the importance of adapting to changing communication trends.

Join us as we explore how ideas, not just capital, are the true drivers of innovation, and how embracing podcasts can prevent us from being left behind in the digital age.

Meet Tolulope Soile, a podcast editor based in Lagos, Nigeria. In this interview, Tolulope shares her journey into the podcast editing industry, the unique challenges she faces as a Nigerian female editor, and the most memorable podcasts she has worked on. She also offers insights into her editing process, the tools and techniques she finds most useful, and advice for anyone interested in becoming a podcast editor. Get ready to be inspired by Tolulope's passion for her craft and her determination to succeed in a highly competitive industry.

The African Podcast and Voice Awards (APVA) 2023 is now accepting nominations for individuals and organizations contributing to the African audio industry. The 6th season of "The Young God" podcast has premiered with two highly acclaimed episodes. Journalist Aisha Salaudeen advocates for the growth of podcasts and their inclusion as legitimate forms of media alongside traditional formats. Kwaito legend DJ Cleo has launched his own podcast channel in South Africa, joining a growing list of celebrities with their own podcasts. According to a Reddit thread, podcast creators can expand their audience by cross-promotion with other creators, investing in ads, focusing on search engine optimisation, and creating high-quality content. AutoPod, a new software designed for podcast editing, automatically cuts through podcasts, making the editing process faster and easier.

The show’s produced by me, Tony Doe and the theme song is courtesy of Teck Zilla [I wrote & performed the rap by the way].

Would you like to place your brand or podcast on the show? Send me an email: [email protected]

In this episode of "Into The Podverse," host Tony Doe engages with Tolulope Kolade, also known as Tcode, who serves as the creative partner at APVA, and is the host of Everything Voiceovers: An African Perspective. Tcode shares his active involvement in organizing events, podcasts, and the recent APVA Awards. Drawing from his background in traditional media, particularly in southwestern Nigeria, Tcode blends the discipline and skills acquired in traditional broadcasting with the flexibility and unique advantages of podcasting. He underscores the significance of podcasting and voiceovers in preserving and promoting African cultures and stories, offering a platform for Africans to share their narratives globally.

The conversation then delves into the intricacies of the APVA Awards, detailing the nomination, evaluation, and category selection processes, ensuring that nominees find their rightful place. Tcode elaborates on the diverse criteria used to recognize excellence in podcasting, voice artistry, and spoken word, emphasizing the specific evaluation factors for each category.

Tcode also highlights emerging trends in the African podcasting and voiceover industry, emphasizing the growing importance of digital presence and the need for resources and support to help podcasters master their craft. His background in philosophy and public relations plays a significant role in his meticulous and detail-oriented approach to podcasting, allowing for strategic content promotion.

In providing advice to aspiring podcasters, Tcode emphasizes self-belief and perseverance, acknowledging the fluctuating nature of listenership and the potential delay in financial returns. As for budding voiceover artists, he underscores the importance of self-confidence, and learning, and suggests training in acting and voiceover schools to excel in diverse voiceover genres. This engaging episode offers valuable insights into the world of podcasting and voiceovers with a focus on celebrating African voices.

Produced and Hosted By: Tony Doe

Guest:Tolulope ‘Tcode’ Kolade, of Everything Voiceovers: An African Perspective

Rap Written and Performed By: Tony Doe

Beat Produced By: TeckZilla

Additional Music: Pixabay