Demystifying Podcast Myths in 2024

10/20/24 • 4 min

1 Listener

Tony Doe tackles five stubborn podcasting myths that hold many creators back. From the belief that expensive gear is essential to the idea that success requires thousands of listeners, he breaks down these misconceptions and offers practical insights for indie African podcasters. Discover why content and engagement matter more than follower count, why you don't need to be an expert to start, and how audio podcasting remains powerful despite the rise of video. He also debunks the myth that it's "too late" to start a podcast, especially when there are unique African stories yet to be told.

Previous Episode

Why In-App Ads Are A Smarter Growth Strategy

Tony Doe breaks down how in-app ads, like those on Spotify and Buzzsprout, can be a powerful tool for growing your indie African podcast. Unlike social media ads, in-app ads reach listeners already tuned into podcasts, resulting in higher engagement and conversion. Tony covers budget-friendly tips to get started, compares costs with social media ads, and provides a step-by-step guide for crafting your first ad.

Featured Link:

- Spotify Ad Studio - https://adsmanager.spotify.com

- Buzzsprout Ads - https://www.buzzsprout.com/ads

Listener Feedback:

Have thoughts on in-app ads? Join the conversation in the comments or on our social channels @tonydoemedia!

Next Episode

Navigating the Next Phase of Data-Driven Growth for Indie African Podcasters

In this episode, host Tony Doe discusses alternatives to Chartable for podcast analytics, including PodTrack, Spotify for Podcasters, and Apple Podcast Analytics. He highlights the need to use various analytics tools and connect with your audience for better insights. The episode also covers the importance of building a community on social media and being present on YouTube for additional data.

Tony shares three key strategies for growth:

1. Diversify your analytics.

2. Focus on community engagement.

3. Embrace new technologies, including AI tools and video content.

The episode concludes with a shoutout to Tunmise from 'Mindfully with Tunmise' and encourages listeners to subscribe for more insights into enhancing their podcasting journey.

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