
Tim Urban on Procrastination
12/07/22 • 53 min
1 Listener
Tim Urban is a writer and the creative force behind the extremely popular Wait But Why blog and newsletter, which has over 600,000 subscribers. He has a book coming out in February of 2023 and has authored dozens of viral articles on subjects such as why we procrastinate, which is what we talk a lot about in today’s conversation. He writes about things in psychology and politics, and he even writes about why we haven’t encountered alien life forms. To say Tim has range is an understatement. He doesn’t consider himself to be an expert or a guru at one thing, but he lets his curiosity wander and it takes him to all kinds of different places where he researches and writes, really in long form, articles. His email list has people like Elon Musk as subscribers, and TED Curator Chris Anderson and Twitter co-founder Evan Williams. Tim also is a speaker; he’s got an incredible TED Talk that I highly recommend you check out. And, he’s also known for drawing quirky graphics and stick figures, and we talk about what it’s like for him to be an artist as well. So, this conversation focuses mainly on procrastination, and if you’re someone who struggles with that, I know many of us do, then you’re going to enjoy it.
Tim had a number of amazing insights during our conversation. Some of them include:
“I like to frame things we all experience in a way that can help clarify what’s going on” (6:20).
“Without being able to see the big picture, you don’t realize that the best way to achieve maximum happiness this week is to do this stuff now and be miserable temporarily and then much better later” (8:40).
“We get older, our bodies get older, but it’s an uneven distribution of growth” (12:00).
“The inner child in us is one of the best parts of grown-ups. It’s what a lot of times allows us to be creative and to have fun and to be open-minded” (13:00).
“The goal is to grow up in all the right ways and stay young in all the wrong ways” (13:10).
“Carving out high-quality, guilt-free leisure time is very important. It recharges your willpower. It creates this healthy balance in your head” (16:15).
“What I’ve done when I’ve succeeded more is often, I will do something in that moment to force future Tim’s hand” (21:45).
“Procrastinators get in the biggest trouble when they don’t take their problem seriously” (24:00).
“I had macro motivation with micro help” (27:10).
“I thought I hated writing because I was doing mostly papers, and then I started blogging in 2005 as a complete procrastination side activity, just me having fun. And that’s when I realized that me having fun in the form of writing was catching on” (31:40).
“You need to overpower your emotions with rationality when you’re looking at comments” (34:30).
“If you let all of the negative comments get to you, you’re going to be too scared to write anything. If you ignore all of the negative comments and say that all negative comments are just haters, now you’re not going to grow or learn anything” (37:35).
“I don’t think the things that I produce require beautiful writing; they require good communication and authenticity” (42:15).
“Keep messing around with different mediums and different things until you find areas that you’re strong in, because everyone is strong in some areas” (48:15).
“The best things I’ve written have been when I was in a mood where I felt like I was playing as I wrote it” (50:30).
“If I’m having fun, it’s going to produce something good” (50:45).
Additionally, you can access the Wait But Why website here, where you can find all of Tim’s writing. You can also subscribe to Tim’s email list on the site and follow him on Twitter.
Thank you so much to Tim for coming on the podcast!
I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers.
Thanks for listening.
Tim Urban is a writer and the creative force behind the extremely popular Wait But Why blog and newsletter, which has over 600,000 subscribers. He has a book coming out in February of 2023 and has authored dozens of viral articles on subjects such as why we procrastinate, which is what we talk a lot about in today’s conversation. He writes about things in psychology and politics, and he even writes about why we haven’t encountered alien life forms. To say Tim has range is an understatement. He doesn’t consider himself to be an expert or a guru at one thing, but he lets his curiosity wander and it takes him to all kinds of different places where he researches and writes, really in long form, articles. His email list has people like Elon Musk as subscribers, and TED Curator Chris Anderson and Twitter co-founder Evan Williams. Tim also is a speaker; he’s got an incredible TED Talk that I highly recommend you check out. And, he’s also known for drawing quirky graphics and stick figures, and we talk about what it’s like for him to be an artist as well. So, this conversation focuses mainly on procrastination, and if you’re someone who struggles with that, I know many of us do, then you’re going to enjoy it.
Tim had a number of amazing insights during our conversation. Some of them include:
“I like to frame things we all experience in a way that can help clarify what’s going on” (6:20).
“Without being able to see the big picture, you don’t realize that the best way to achieve maximum happiness this week is to do this stuff now and be miserable temporarily and then much better later” (8:40).
“We get older, our bodies get older, but it’s an uneven distribution of growth” (12:00).
“The inner child in us is one of the best parts of grown-ups. It’s what a lot of times allows us to be creative and to have fun and to be open-minded” (13:00).
“The goal is to grow up in all the right ways and stay young in all the wrong ways” (13:10).
“Carving out high-quality, guilt-free leisure time is very important. It recharges your willpower. It creates this healthy balance in your head” (16:15).
“What I’ve done when I’ve succeeded more is often, I will do something in that moment to force future Tim’s hand” (21:45).
“Procrastinators get in the biggest trouble when they don’t take their problem seriously” (24:00).
“I had macro motivation with micro help” (27:10).
“I thought I hated writing because I was doing mostly papers, and then I started blogging in 2005 as a complete procrastination side activity, just me having fun. And that’s when I realized that me having fun in the form of writing was catching on” (31:40).
“You need to overpower your emotions with rationality when you’re looking at comments” (34:30).
“If you let all of the negative comments get to you, you’re going to be too scared to write anything. If you ignore all of the negative comments and say that all negative comments are just haters, now you’re not going to grow or learn anything” (37:35).
“I don’t think the things that I produce require beautiful writing; they require good communication and authenticity” (42:15).
“Keep messing around with different mediums and different things until you find areas that you’re strong in, because everyone is strong in some areas” (48:15).
“The best things I’ve written have been when I was in a mood where I felt like I was playing as I wrote it” (50:30).
“If I’m having fun, it’s going to produce something good” (50:45).
Additionally, you can access the Wait But Why website here, where you can find all of Tim’s writing. You can also subscribe to Tim’s email list on the site and follow him on Twitter.
Thank you so much to Tim for coming on the podcast!
I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers.
Thanks for listening.
Previous Episode

Nick Thompson on Value-Based Businesses
Nicholas Thompson is the CEO of The Atlantic and the former editor-in-chief of WIRED. Under his leadership, WIRED won numerous awards for design and reporting and launched a highly successful paywall. Thompson also wrote many features for the publication, including two cover stories on Facebook that have been cited multiple times in Congress.
Thompson is a former contributor to CBS News, where he regularly appeared on CBS This Morning and CBS Sunday Morning. He is a cofounder of The Atavist, a National Magazine Award–winning digital publication and multimedia content management system that was sold to WordPress in 2018.
Thompson previously served as editor of NewYorker.com. Before The New Yorker, Thompson was a senior editor at WIRED, where he assigned and edited the story that was the basis for the Oscar-winning film Argo. In 2009, his book “The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War” was published to critical acclaim. Thompson has long been a competitive runner; in 2021, he set the American record for men 45+ in the 50K race and is currently ranked as one of the top 10 masters marathoners in the world.
Nick had a number of amazing insights during our conversation. Some of them include:
“I try to do my best within all the limitations of how darn hard it is to be a good parent” (10:30).
“In some ways, [being a CEO and being a parent] are the opposite” (10:50).
“My job as a CEO is to try to drive the organization in the best direction based on our most important values” (10:50).
“I’m driving things more as a CEO, and as a father I’m supporting more and trying to help them find their way” (11:30).
“My job is to make the business as successful as possible, as innovative as possible, as future-proofed as possible, so that we can sustain that mission of the magazine that’s existed since 1857” (13:35).
“We are open to a much broader range of opinions than our peer publications” (15:40).
“I’m trying to develop a new platform for conversations that will allow people... to increase empathy” (18:20).
“You start with the assumption you’re going to do the absolute best content. You’re going to do the best content you’re capable of, and then you build the business model around that. You don’t do that the other way around” (31:35).
“Journalism is not a profession for people who are economically motivated” (32:15).
“I got into journalism kind of by accident... I fell into it” (33:40).
“You can come to something thinking about the right things, and then propose a solution that doesn’t actually make things better” (37:55).
“I look at every piece of data on every story” (43:15).
“There’s a period in the process of the creation of a story that is sacred and should not be touched by the people who care about the analytics, and that is the process from when the story is assigned to when the words in the story are finished” (43:40).
“Being a good editor requires being able to juggle a whole bunch of things at the same time” (45:30).
“The adrenaline flow of being a CEO is very different than the adrenaline flow of being a writer or being an editor” (47:00).
“I’ve always been hyper-curious, which is something that’s good for a writer. I meet someone new and I’m curious about who they are and what they do” (48:40).
“[As a CEO], you have to be curious about how everything in your business works because you have to master it” (49:20).
“I’m learning a lot, but am I getting smarter?” (50:15).
“Running gives me a connection to the outside world, to the natural world” (54:20).
“The discipline it takes to be a good runner rubs off on the discipline it takes to do well at work” (55:00).
“You learn lessons while you’re running” (55:05).
“[Running and playing the guitar] are the two things I do in my life that are the most meditative” (57:00).
“Making sure you’re balancing the needs of the moment with the needs of the future is one of the great challenges of being a CEO” (1:01:10).
Additionally, you can find Nick’s website here, and you can also follow him on Twitter, LinkedIn, and Facebook. I’d also encourage you to check out Nick’s book, The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War, which you can purchase anywhere books are sold.
Thank you so much to Nick for coming on the podcast!
I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on
Next Episode

Steve Gladis on Partnerships, Leadership, and Culture
Dr. Steve Gladis is an executive coach, author, speaker, and professor at George Mason University. He’s published 26 books on leadership and thinks a lot about culture and the elements of a great leader. He’s also a former faculty member at the University of Virginia, served as an FBI special agent, and was a decorated officer in the US Marine Corps. He has a company, Steve Gladis Leadership Partners, that donates a significant portion of corporate profits back to the community. Steve is a giver, somebody who really cares about society and humanity.
Steve had a number of amazing insights during our conversation. Some of them include:
“The best partner I’ve ever had, and I’ve had her for over 50 years, is my wife” (6:15).
“We all need our yin to our yang” (6:50).
“I never send anything out unless someone else has looked at it” (7:00).
“You should be looking for people not like you because they bring the other piece of the puzzle together” (9:10).
“The key is to have a mechanism in place before you get in trouble, not when you get in trouble” (12:15).
“The best gift that anybody could give anybody else would be get yourself an executive coach in the beginning who can help you work together in this partnership” (13:15).
“I write every day” (22:00).
“In a way, {dyslexia] is the best thing that ever happened to me... It’s given me this creative workaround mentality... it’s taught me how to be resilient” (26:10).
“If you’re always the smartest guy in the room, you’re in the wrong room” (27:50).
“Anything can be an opportunity” (31:30).
“[The biggest mistakes leaders make] is not telling or showing people how much they care” (33:40).
“Trust is at the center of all relationships” (34:00).
“Head, heart, and hands is compassion... it’s an active thing” (40:20).
“You can tell when somebody really cares about you” (40:50).
“If you like what you’re doing, you’re making a decent living at it, and you’re having fun at it, why wouldn’t you want to keep doing it?” (47:50).
“Some of the most miserable people I know are some of the richest people I know” (48:00).
“You can’t hit a target you can’t see” (51:15).
“Until people know what they want, it’s really hard to get them to where they want to go” (52:10).
“Teams head towards entropy all the time” (54:40).
“Nothing stays level, especially in the relationship world” (55:00).
“Stuff happens. You have to be ready for that” (1:02:45).
“Experiments fail. That’s why they call them experiments” (1:03:45).
“I’m a teacher at heart, so when people want to know I’m happy to talk” (1:05:15).
Additionally, you can find Steve’s website here, and I also encourage you to connect with him on LinkedIn.
Thank you so much to Steve for coming on the podcast!
I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers.
Thanks for listening.
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