S3E7 - Ted Pulsifer, Carlos Dreyfus, and a Market Research News Round-Up

02/17/20 • 62 min

Thanks for joining us for another episode of Intellicast! We cover a wide range of topics on this episode. Kicking off the show, Brian, Producer Brian, and new guest co-host Adam Clements, kick off the episode talking about some of the recent podcast feedback we have received, and a discussion on the recent Iowa Caucus. The guys then turn to the latest market research news, including data quality news from Maru/Blue and Imperium, some new hires by Directions Research and InnovateMR, Cint’s new brand unveiling, and more! We then learn more about Adam with a new installment of the 4 P’s, including how his interest in video gaming led him to pursue a career in market research. We find out about his eclectic taste in music, as well as his most embarrassing moment. At the 50-minute mark, we switch gears a bit and feature a couple of interviews that Brian recorded while he was down in Atlanta a couple of weeks ago for SampleCon. Our first interview is with Ted Pulsifer of Market Cube. He chats with Brian about employee engagement and appreciation and tells us a great story about how Market Cube gave their top 20 employees from across the company a new car of their choice. In the second interview, Brian is joined by Carlos Dreyfus of the Vetri, a mobile-based data and research app. Carlos gives Brian a great overview of the new company, what it does, and what makes them different. He also talks about what they are trying to do within the industry. This a great listen! To learn more about Market Cube, visit their website (https://market-cube.com/). You can also learn more about their employee appreciation initiative, follow them on LinkedIn (https://www.linkedin.com/company/marketcube/), on Twitter @market_cube (https://twitter.com/market_cube) or check out some of their posts (https://www.linkedin.com/posts/marketcube_marketcube-employeeengagement-rewards-activity-6628301607501168640-5CHK). To learn more about Vetri, visit their website (https://vetri.global/). You can also connect with them on LinkedIn (https://www.linkedin.com/company/vetri-global/) or Twitter @vetri_global (https://twitter.com/vetri_global). Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Previous Episode

S3E6 - A Discussion on Diversity with Damon Jones of Burke

We have a great episode of Intellicast for you! One of our favorite guests, Damon Jones, Vice President of Telephone Operations at Burke, joins us for a second time. He and Brian are both involved in the Great Lakes Chapter of the Insight Association and are both members of the Diversity and Education Committee. They discuss how Damon got started with the Insights Association and his roles he has held over the last 18 years with the organization. The conversation then turns towards the Diversity and Education Committee, and the importance of diversity within market research, and how that topic shined at the recent GLC Winter Meeting. Damon also talks about the diversity initiatives that are going on at Burke. This topic is something that Damon is truly passionate about, and as you listen to this episode his passion for this topic will truly shine through. At the 30-minute mark, we switch gears and discuss another topic that Damon is passionate about, Cincinnati sports, specifically the Bengals. We talk Joe Burrow, what it could mean for fans and the city, and what should happen with a couple of other free agents. The guys then dive into Cincinnati sports in general, talking about both the Red and FC Cincinnati. This is an awesome episode you don’t want to miss! You can connect with Damon on Linkedin (https://www.linkedin.com/in/damon-jones-prc-3b08a76/) or you can follow him on Twitter @dtonjo72. You can learn more about Burke by visiting their website: www.burke.com Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Next Episode

S3E8 - Jeremy Zogby of John Zogby Strategies

Welcome back to Intellicast! In this week’s episode, Brian Lamar sits down with Jeremy Zogby, Partner at John Zogby Strategies. Jeremy talks about growing up surrounded by polling and politics, and how he knew he was going to work with his Dad, but took nine years to pursue teaching first. Brian and Jeremy then talk about what it was like for Jeremy to live in Prague, and the cultural differences he noticed, and how it has helped him later in his career. The conversation then turns to polling. They discuss the types of polling projects John Zogby Strategies works on during election season, not just around candidates, but also issues and how issues impact other areas. Jeremy also discusses what the future may hold for the organization. He also gives us some history of the Zogby organization, in what he says, “you won’t find on Wikipedia.” It is really interesting. Brian and Jeremy then discuss the 2020 election, the Democratic field, and who can bring the excitement factor that both Obama and Trump brought over the last few elections. The conversation then switches gears to podcasts, where Brian and Jeremy discuss Jeremy’s new podcast called The Zogby Report. They talk about how it got started, the tone and approach to politics it takes, and what their goals are for it going forward. In the final part of the interview, we get to know Jeremy on a more personal level by having him give us a research rant and answer the 4 P’s. We find out Jeremy’s hidden talent, what his favorite podcasts are, his book recommendations, and more! This is an excellent episode with a great guest! To learn more about John Zogby Strategies, visit their website (https://johnzogbystrategies.com/), or connect with them on LinkedIn (https://www.linkedin.com/company/johnzogbystrategies/) You can connect with Jeremy Zogby on LinkedIn (https://www.linkedin.com/in/jeremy-zogby-4a16b99/). You can check out Jeremy’s podcast, The Zogby Report, by visiting their website (https://johnzogbystrategies.com/category/podcast/) or by searching “The Zogby Report” on your favorite podcast platform. Intellicast has been nominated for the Annual MR Podcast Award! Help us win -cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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