Vasanth Seshadri- The Sunny Side- Singapore

Vasanth is a polymath- he's a creative director, but he's also an author, he has an engineering background is a graduate of computer engineering and started his career as a digital consultant.
Somehow he saw the light, transitioned to copywriting, and has held numerous jobs with JWT, Wunderman, Edelman, and Sapient-Razorfish. Vasanth also spent time in the halls of one of the most respected creative departments on the planet- BBDO NY. He worked on the likes of P&G (Gillette), J&J (Splenda, Lactaid), GE, Mars, and Emirates Airlines.
For the past four years, he's been running his shop, The Sunny Side, which aims to disrupt large agencies and make the combination of quality, speed, and price work.
It seems to be paying dividends as the agency has picked up business from Sephora, Castrol, Novartis, and P&G.
In our conversation, we talk about his background, career, his work at BBDO, the similarities and differences between Asian markets, and bringing speed and skill to some of the biggest clients in the world.