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Inspiring Futures - Mark Pollard

Mark Pollard

04/04/19 • 59 min

Inspiring Futures

Mark is the founder of Mighty Jungle- he is a writer and a strategist and basically believes in the importance of the two things going hand in hand. He wrote a piece for VICE on hip-hop when he was in his teens and drifted in the Sydney agency world as a digital producer- who also wrote and produced. He moved in the US- 9 years ago and had strategy roles in a variety of different NY shops. In this conversation, we focus on the skills planners need to be good and devote a lot of time to discussing the challenges of being a risk-taker inside US corporate culture.

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Mark is the founder of Mighty Jungle- he is a writer and a strategist and basically believes in the importance of the two things going hand in hand. He wrote a piece for VICE on hip-hop when he was in his teens and drifted in the Sydney agency world as a digital producer- who also wrote and produced. He moved in the US- 9 years ago and had strategy roles in a variety of different NY shops. In this conversation, we focus on the skills planners need to be good and devote a lot of time to discussing the challenges of being a risk-taker inside US corporate culture.

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undefined - Colin Nagy

Colin Nagy

Colin Nagy is currently Head of Strategy for Fred Farid, an agency based in NYC, Paris, Shanghai and LA. Previously he was Chief Media and Strategy officer at The Barbarian Group. In this conversation, we talk about the souring of the tech boom and the arrival of a new questioning culture and the debate about the impact of tech on humanity. We talk about the push towards the real and how that is impacting physical spaces and our human desire for connection. We explore the growing importance of wellness, the challenges for global brands and how the short-term, quick-hit seeking CMO might be getting in the way of more profound business transformation.

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undefined - Frank Rose

Frank Rose

Frank started his career with the Village Voice covering the emerging mid-1970s New York music scene centered around CBGBs. He has written numerous articles for the likes of Rolling Stone, Fortune, Vanity Fair and Wired. He has written books about Apple and in his book the Art of Immersion, he explored the changing nature of storytelling in Hollywood and Madison Avenue. Currently he is a senior fellow at the Columbia University School of the Arts, he is faculty director of the executive education program Strategic Storytelling, presented in partnership with Columbia Business School.
In this conversation, instead of looking forward to the future, we look back at past futures. A future proposed by the punk movement and the likes of Brian Eno and Malcolm McLaren and trace a trajectory outlined by advances in technology that transformed the media and entertainment industry despite their best intentions. We end looking at the present day world of Google, Facebook and Amazon and suggest we have reached an inflection point, where it might be time to take a look at what has been created and where we might all be headed.

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